Marketing Manager – Account Based Marketing

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Paylocity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $10M Venture Round - Paylocity on 2008-05

HR Tech • SaaS • B2B

Paylocity is a provider of cloud-based payroll and human capital management software for businesses of all sizes. Its platform includes payroll, HR, time & labor, benefits administration, talent management (recruiting, onboarding, performance, learning), employee experience tools and AI-driven features, and it serves small businesses through enterprises as well as partners such as accountants, brokers, and tech partners.

📋 Description

• Manage and optimize our current ABM digital programs (display, paid media, CTV, and video) • Own the roadmap to scale them into a coordinated omnichannel motion spanning digital, email, events/webinars, direct mail, and gifting • Own our scalable gifting program (Reachdesk) • Serve as ABM's primary partner to the SDR organization and Sales leadership • Train teams on sales intelligence and intent data • Manage and refine SDR/AE alert workflows • Ensure fast, effective follow-up on marketing-sourced signals • Act as administrator and internal expert for 6sense • Own the Enterprise lead gen strategy and funnel end to end • Develop and execute ABM strategy end to end • Research and identify top accounts and ideal customer profile • Partner with SDR leadership and Sales leadership on account selection • Deliver ongoing SDR and Sales enablement • Plan and execute integrated ABM campaigns • Partner with Analytics and Marketing Operations teams to ensure ABM influence is properly tracked • Measure and report on key ABM KPIs • Apply an experimentation mindset and optimize campaigns • Evaluate new ABM channels, technologies, and data sources

🎯 Requirements

• 5–7+ years' B2B marketing experience, preferably in the SaaS industry • at least 3 years running ABM or targeted account programs (1:1, 1:few, and scaled) • Hands-on, power-user experience with an ABM/intent platform — 6sense strongly preferred (Demandbase or similar considered) • Experience with gifting/direct mail platforms (e.g., Reachdesk, Sendoso) and sales engagement tools (e.g., Salesloft, Outreach) • Demonstrated success partnering with SDR teams and Sales leadership • Strong command of marketing analytics: pipeline influence and attribution, account engagement metrics, and ROI reporting • Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo or similar) • Proven executive presence and ability to communicate effectively with senior leaders • Ability to work within a project management tool • Superior communication skills working across internal and external departments • Organized, detail-oriented and highly motivated, with project management experience in a fast-paced environment • Self-starter and problem solver, highly reliable and accountable to deadlines • BS/BA in Communications, Marketing or related field desired.

🏖️ Benefits

• medical • dental • vision • life • disability • a 401(k) match • perks that support you, your family, and your finances • career development opportunities