Senior Manager, Demand Generation – Performance Marketing

🕒 September 30

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

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PBS Systems

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

🚘 Automotive

☁️ SaaS

🤝 B2B

Automotive • SaaS • B2B

PBS Systems is an established provider of dealership management software (DMS) focused on automotive retailers. With over 35 years of industry experience, PBS offers v10 APEX, a modern, all-in-one platform that combines accounting, sales, service, parts, CRM, and a digital service suite to support dealership operations. The company emphasizes automation, modular multi-role technology, integrations (including payments and OEM warranty portals), training, support, and partner collaborations. PBS operates from Canada (head office in Calgary) with additional offices in North America and runs dealer-focused events and education for customers.

📋 Description

• Execute and optimize ABM and demand generation programs across defined ICPs and target segments • Partner with sales and marketing leadership to support pipeline and revenue goals • Translate strategy into clear, executable campaign plans • Lead A/B testing across ads, landing pages, website experiences, and funnels • Oversee paid media performance across Google Ads, Meta, and display • Lead structured testing across creatives, audiences, offers, CTAs, and landing pages • Monitor and cross-reference multi-channel performance data to identify trends, gaps, and growth opportunities • Track campaign impact within HubSpot and Salesforce, connecting marketing efforts to pipeline outcomes • Own and optimize website performance, including conversion paths, landing pages, and user experience • Own and optimize email marketing strategy, including nurture programs, segmentation, and lifecycle campaigns • Build and refine automated workflows, nurture sequences, and conversion paths • Align organic content efforts with paid promotion to maximize reach and engagement • Strengthen attribution visibility and overall funnel performance • Ensure SEO best practices are integrated across campaigns, website, and landing experiences • Own and optimize the marketing technology stack, including HubSpot, Propensity ABM, website, and integrations • Manage and mentor the Marketing Automation Coordinator • Drive qualified pipeline growth for Dealer Image Pro’s dealership imaging software and services

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field • 7+ years of demand generation or performance marketing experience • Demonstrated experience building and executing B2B ABM programs • Strong hands-on expertise in Google Ads and Meta campaign strategy • Deep understanding of Google Analytics, Google Search Console, and SEO • Experience working in HubSpot, Salesforce, and an ABM platform (Propensity preferred) • Experience managing and mentoring team members (required) • Background in SaaS or technology environments (required) • Automotive industry experience (preferred) • Strong understanding of funnels, attribution, and performance optimization • A proactive leader with a strong team-first mindset • Positive, accountable, and solution-oriented under pressure • Ability to travel within the USA and Canada up to 10% of the time to attend conferences, Head Office visits, and occasional leadership meetings

🏖️ Benefits

• Professional Development – Continuous training, industry certifications, and clear pathways for career advancement. • Travel Opportunities - Travel to locations across Canada, the U.S., and the Caribbean • Comprehensive health benefits - Medical and dental coverage to support your well-being. • Paid Time Off – Generous PTO to help you recharge and maintain work-life balance. • Inclusive culture - A collaborative, supportive team environment where your ideas and voice truly matter. • Employee recognition - Regular appreciation programs and performance-based incentives • Competitive compensation package • Competitive annual base salary • Additional performance incentives • Attractive referral bonuses • Staff discounts – Exclusive savings with partners such as GM, Dell, and more

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