Manager, Social & Brand Reputation Strategy

Job not on LinkedIn

🕒 September 29

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

👻 Ghost score 18%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 45 days.
• Jobs at this company usually fill in 27 days.
• No salary listed.

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an online, accredited career school and college that provides self-paced, career-focused diplomas, certificates, associate and bachelor’s degrees across vocational and professional fields. Its programs cover healthcare, veterinary technology (including an AVMA-CVTEA accredited Vet Tech program), skilled trades (HVACR, electrician, plumbing), business, IT, criminal justice, design, and high school diplomas accredited through the Distance Education Accrediting Commission. Penn Foster serves primarily individual learners with flexible, online study options and also offers training solutions for organizations and employers.

📋 Description

• Lead the strategy, execution, and evolution of social media and brand reputation efforts across Penn Foster Group’s portfolio of brands • Expand reach to new audiences and strengthen brand presence across owned and emerging platforms • Shape how the brand is represented in broader digital conversations, including LLMs and social search • Oversee the social media function and lead a team • Develop and execute comprehensive social media strategies across all brands • Increase visibility and sentiment within LLMs and social search environments • Optimize content for discoverability and accuracy across emerging platforms • Manage proactive and reactive engagement in third-party spaces such as Reddit and forums • Guide engaging social content strategies, emphasizing short-form video and platform-native content • Scale creator and influencer strategy in partnership with the PR agency • Manage, coach, and develop the social media and community engagement team • Develop distinct social strategies for non-core brands • Establish performance tracking, social listening, and insight generation processes • Share actionable insights with Marketing, PR, Partnerships, and senior leadership • Maintain hands-on involvement in execution, testing, and optimization of content and campaigns • Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives

🎯 Requirements

• 7+ years of progressive experience in social media, digital marketing, or brand strategy • Experience leading teams • Proven track record developing and scaling social media strategies that drive audience growth, engagement, and brand visibility • Experience managing and developing high-performing teams • Strong understanding of social listening, brand reputation management, and community engagement best practices • Experience with creator/influencer strategy and partnership management • Familiarity with emerging trends in LLMs, social search, and digital discoverability • Strong analytical skills and experience using data to inform decisions and communicate performance to stakeholders • Excellent cross-functional collaboration and communication skills • Ability to influence senior leaders and partners • Experience managing multiple brands or business lines is preferred • High attention to detail, adaptability, and problem-solving skills • Comfort working in a fast-paced, evolving digital landscape with a test-and-learn mindset • Must reside and perform work within the United States • Willingness and ability to travel as needed • Employees are expected to be on camera during meetings unless extenuating circumstances apply • Successful completion of applicable pre-employment screening requirements • Completion of employment eligibility verification via Form I-9

🏖️ Benefits

• Incentive compensation • Medical insurance • Dental insurance • Vision insurance • Flexible spending • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all online programs • Remote work arrangement • Travel opportunities for team meetings, company events, conferences, and summits

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