CX & Digital Analytics Lead

Job not on LinkedIn

🔥 10 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $162k - $208k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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PharmaEssentia

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🏥 Healthcare

🏭 Manufacturing

💼 Consulting

Healthcare • Manufacturing • Consulting

PharmaEssentia is a biotechnology company focused on the development, manufacture, and commercialization of treatments for chronic conditions such as blood disorders and cancers. The company leverages its expertise in biotechnology to bring innovative therapies to patients worldwide, with a strong commitment to improving patient outcomes.

📋 Description

• Build and own measurement frameworks for PE-CX, beginning with HCP Rx lift and consumer HVA, conversion, and funnel analysis • Establish frameworks connecting engagement activity to real business outcomes • Partner with Data & AI Enablement to identify data needs and improve data quality, accuracy, completeness, and processes • Evolve measurement approaches as PE-CX expands into new customer types, functional areas, and channels • Analyze digital performance across paid media, CRM, web, and third-party platforms • Translate performance data into prioritized recommendations for campaign, channel, and platform optimization • Monitor performance in-flight and identify issues or opportunities proactively • Build self-serve, automatically updating dashboards for business stakeholders • Execute high-impact ad hoc analyses for key business decisions • Evaluate new measurement approaches, tools, and data sources • Serve as business owner and translator for relevant AI, ML, and advanced analytics use cases • Partner with Data & AI Enablement, Commercialization Analytics & Operations, Marketing, Sales, and external media and platform partners • Report to the Head of PE-CX & Digital Strategy

🎯 Requirements

• Bachelor's degree required; degree in analytics, statistics, marketing, or related field preferred • 7+ years of experience in commercial analytics, digital measurement, or omnichannel performance roles within biotechnology, pharmaceuticals, or healthcare • Demonstrated experience building measurement frameworks and analyzing Rx lift, HVAs, conversion, and funnel performance across HCP and consumer channels • Hands-on proficiency with analytics and BI tools; comfort working directly with data and designing new ways to analyze and show data • Experience translating complex performance data into clear recommendations for non-technical stakeholders • Demonstrated ability to work cross-functionally with analytics, marketing, and sales partners • Understanding of media/promotional deployment and measurement strategy • Experience building measurement or analytics capabilities from the ground up preferred • Experience measuring performance across HCP third-party platforms, social media, paid and organic search, CRM, and web preferred • Experience with deploying AI use cases with measurable value preferred • A track record of catching measurement, attribution, or interpretation gaps that others missed preferred

🏖️ Benefits

• Comprehensive medical coverage • Dental and vision coverage • Generous paid time-off • 401(k) retirement plan with competitive company match • Medical & Dependent Care Flexible Spending Account • Up to $150 monthly cell phone reimbursement • Employee Assistance Program

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