Go-to-Market Manager

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Phreesia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Phreesia is a technology company that provides digital solutions to connect and engage audiences through powerful tools like URL shorteners and QR code generators. It offers a comprehensive platform that enables businesses to create trackable and customizable links, dynamic QR codes, and mobile-optimized landing pages. Phreesia serves various industries, including retail, hospitality, healthcare, financial services, and education, by enhancing their digital communication and customer engagement capabilities. With integrations and advanced analytics, Phreesia streamlines digital marketing efforts and optimizes customer interactions for over 500,000 global paying customers.

📋 Description

• Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions • Translate segments and intent data into campaign briefs covering right to win, messaging framework, channel plan, and timeline • Coordinate parallel campaign build tracks to launch on schedule and on message • Act as a strategic operator for new product and solution launches, crafting go-to-market narratives and execution plans • Develop client- and prospect-facing content, including emails, landing pages, ad copy, and SDR talk tracks • Translate client business challenges into campaign narratives that create urgency and relevance • Maintain consistent and personalized messaging across touchpoints using Artisan and the Demand Gen repository • Coordinate Demand Gen, SDR, Sales, and Client Success teams around aligned accounts and messaging • Brief the Priority SDR team on campaign context, segment rationale, and talk tracks • Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking • Partner with ABM and Field Marketing on account targeting • Track intent creation, MQL/MQC volume, opportunity creation, and expected-value qualified pipeline influenced • Analyze campaign results, codify learnings, and feed them back into the Demand Gen repository • Identify underperforming segments or channels and improve messaging, sequencing, or targeting • Use 6Sense signals to adjust priorities as accounts progress

🎯 Requirements

• Bachelor's degree • 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role • Precise, audience-calibrated written and verbal communication • Ability to own GTM from idea to revenue, including launches and campaigns end-to-end • Ability to move quickly from insight to action in ambiguous environments • Data-driven business analysis and performance interpretation • Intellectual curiosity and willingness to improve approaches • Ability to execute urgently toward ambitious outcomes • Strong attention to load-bearing details • Relentless follow-through and dependable delivery • Hands-on experience with marketing automation such as Marketo • Experience with CRM platforms such as Salesforce • Experience with ABM platforms such as 6Sense or Demandbase • Experience with AI-powered outreach tools such as Artisan, Clay, Qualified, or equivalents • Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment • Must be based in EST or CST in the US or Canada

🏖️ Benefits

• 100% Remote work + home office expense reimbursements • Competitive compensation • Flexible PTO + 8 company holidays • Monthly reimbursement for cell phone + internet + wellness • 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada • Variety of insurance coverage for people (and pets!) • Continuing education and professional certification reimbursement • Opportunity to join an Employee Resource Group • Culture of recognition, inclusivity, professional development, and growth opportunities