Director, Growth Marketing

🕒 September 29

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 11%

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Plooto

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

💸 Finance

☁️ SaaS

💰 Series B on 2022-12

Fintech • Finance • SaaS

Plooto is an all-in-one accounts payable and receivable software solution that empowers businesses with comprehensive cash management capabilities. By automating manual payment and accounting processes, Plooto allows businesses to focus on strategic growth and streamline their financial operations. The platform supports a variety of payment methods, including checks, credit cards, and international transfers, while ensuring high-security standards with encryption. Plooto integrates seamlessly with popular accounting software like QuickBooks, Xero, and NetSuite, offering features such as customizable workflows, automated reconciliation, and multiple user access. Designed to support over 10,000 businesses, Plooto is tailored for accountants, finance teams, and diverse industries to improve efficiency, reduce errors, and enhance financial visibility.

📋 Description

• Own and scale Plooto's demand generation and customer growth engine • Drive inbound pipeline for the accounting firm channel • Scale direct self-serve acquisition while protecting CAC and payback • Build cross-sell, upsell, and lifecycle programs to grow customer LTV, ARPU, and expansion revenue • Own growth strategy, marketing-sourced demand, direct and self-serve acquisition, lifecycle and customer growth, funnel instrumentation, and economics • Set multi-channel demand strategy across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound • Own plooto.com as a growth asset through continuous CRO testing, iteration, and personalization • Partner with MarketingOps and RevOps to mature attribution, reporting, and experimentation • Build AI agents, prompts, and workflows to scale content, research, analysis, and reporting • Collaborate with Sales, Product, Data, and Finance to remove customer-journey constraints and drive accountability • Lead and grow a lean team • Report to the Head of Marketing • Within six months, establish growth strategy, improve pipeline quality and conversion, instrument the funnel, improve CAC payback, launch expansion programs, establish experimentation, and increase output through automation and AI

🎯 Requirements

• Proven experience building a demand or growth engine from an immature base • Ability to own CAC, payback, and a funnel model, including cohort vs. in-period conversion and channel efficiency • Experience in low-ACV, high-volume SMB growth • Experience generating demand for a sales-led motion, ideally through a channel, partner, or other intermediary • Fluency across sales-fed demand generation and self-serve / product-led growth • Hands-on multi-channel experience across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound • Hands-on experience owning a website and structured CRO/experimentation program • Experience owning customer acquisition and expansion / ARPU programs • AI fluency and strategic point of view; daily AI use with demonstrated leverage • Hands-on operating style suited to a lean team • Executive-caliber collaboration with Sales, Product, Data, and Finance • Canadian market knowledge and a base in Canada • Strongly preferred: experience marketing to or through accountants, bookkeepers, tax professionals, accounting-software ecosystems, advisor networks, resellers, or franchises • Strongly preferred: experience in SMB fintech, payments, payroll, practice management, or vertical SaaS, with blended PLG and sales-assisted motions

🏖️ Benefits

• Inclusive workplace commitment • Accommodation throughout the recruitment process in accordance with applicable accessibility legislation • Compensation determined based on the successful candidate's knowledge, skills, experience, and overall alignment with the role

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