Campaign Operations Manager – Temporary

🔥 30 minutes ago

🌵 Arizona, California, +3 more states – Remote

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💵 $40 - $48 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 2%

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Logo of PLUM Commercial Real Estate Lending

PLUM Commercial Real Estate Lending

11 - 50 employees

Founded 2015

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

PLUM Commercial Real Estate Lending is a finance company specializing in commercial real estate loans for high-quality borrowers, offering a range of lending options from $1 million to over $100 million. The firm focuses on providing tailored lending solutions across various property types, including retail and self-storage. With an experienced team led by industry veterans, PLUM is committed to optimizing financing strategies for its clients in the commercial real estate sector.

📋 Description

• Build, configure, launch, and manage customer campaigns in Instantly and SmartReach. • Manage multiple customer campaigns, sending accounts, inboxes, and sequences simultaneously. • Upload, map, validate, and QA prospect lists before campaigns go live. • Configure sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign settings. • Manage campaigns targeting existing customer relationships for reactivation and newly sourced prospects. • Perform pre-launch QA of audiences, messaging, sending accounts, exclusions, and settings. • Maintain campaign calendars and keep launches moving against committed timelines. • Manage lookalike sending accounts and domains protecting customers' primary email domains. • Coordinate and monitor inbox warm-up, sending ramp-up, and daily sending volumes. • Monitor sender reputation, bounce rates, spam signals, unsubscribes, and deliverability indicators. • Troubleshoot sending-account connections, reply routing, campaign configuration, and platform issues. • Work with Microsoft 365 and Google Workspace sending environments. • Identify deliverability problems early and take or recommend corrective action. • Prepare campaign audiences with Data Science and Account Management teams. • Validate contact files, identify data-quality issues, and manage contacts, exclusions, blacklists, and suppression lists. • Assign contacts to the appropriate loan originator, salesperson, territory, sending account, and campaign. • Coordinate contact enrichment and data corrections; maintain data hygiene. • Translate approved customer messaging into executable campaign sequences. • QA AI-generated and personalized outreach, personalization fields, variables, and prospect-specific content. • Monitor active campaigns daily and track sending, delivery, replies, responses, bounces, unsubscribes, and other indicators. • Identify abnormal campaign behavior, escalate issues, and pause or adjust campaigns when intervention is required. • Optimize sending volumes, sequencing, timing, and configuration based on performance. • Ensure customer replies are routed to the appropriate real inbox or team member. • Distinguish meaningful business responses from automated replies, out-of-office messages, unsubscribes, and other non-actionable responses. • Provide Account Managers with campaign status and performance information. • Maintain reporting on contacts loaded, contacts reached, sending volume, replies, meaningful responses, and agreed-upon KPIs. • Surface campaign risks, delays, dependencies, and blockers. • Document campaign setup, changes, issues, and resolutions. • Support campaign performance reviews and identify improvement opportunities. • Partner with Account Management to align execution with customer expectations and commitments.

🎯 Requirements

• Hands-on experience managing outbound email campaigns. • Direct experience with Instantly and SmartReach required. • Strong understanding of email deliverability, domain reputation, inbox warm-up, sending limits, bounce management, and sender health. • Experience managing multiple sending accounts and inboxes. • Experience importing and managing large prospect/contact lists. • Strong Excel/CSV skills, including filtering, validation, deduplication, and field mapping. • Ability to troubleshoot campaign-platform and email-account configuration issues independently. • Exceptional attention to detail and strong QA habits. • Ability to manage multiple customers, campaigns, and deadlines simultaneously. • Strong written communication skills and good judgment around outbound messaging. • Nice to have: experience in financial services, commercial lending, commercial real estate, mortgage, banking, or B2B fintech. • Nice to have: experience with Salesforce, HubSpot, or Microsoft Dynamics 365. • Nice to have: experience with CRM-integrated outreach. • Nice to have: experience with AI-generated or highly personalized outbound messaging. • Nice to have: experience working in a managed-service environment. • Nice to have: understanding of contact enrichment, segmentation, suppression lists, and CRM data hygiene.

🏖️ Benefits

• A fast-paced, collaborative startup culture with high visibility. • Autonomy, flexibility, and a flat corporate structure that gives you the opportunity for your direct input to be realized and put into action. • Opportunity to make a meaningful impact in building a company and culture. • Equity in a financial technology startup. • Generous health, dental, and vision coverage for employees and family members + 401K. • Eleven paid holidays and unlimited discretionary vacation days. • Competitive compensation and bonus potential.

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