CPG Paid Social Specialist

🔥 17 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Support execution and performance of paid advertising campaigns across the book of business • Partner closely with lead Strategists or independently own end-to-end strategy for select core clients • Maintain accurate setup, tracking, naming conventions, and rigorous QA across Meta, Google, TikTok, and other paid advertising platforms • Independently manage timelines, budgets, pacing, and day-to-day performance • Execute and optimize paid advertising programs end-to-end, including ad builds, reporting, pacing, and performance monitoring • Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations aligned with client goals • Incorporate client objectives, constraints, and brand nuances into execution and strategy • Troubleshoot performance volatility, technical issues, and campaign pivots • Manage client testing roadmaps, project next steps, and prioritize experiments • Deliver on-time campaign launches, updates, and key deliverables • Prepare and present performance reports and recaps using clear data storytelling • Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, for strategy, execution, and reporting • Introduce new ideas, efficiencies, frameworks, and process improvements • Utilize AI technologies to improve efficiency, performance analysis, and operational workflows

🎯 Requirements

• 1-2 years of digital marketing experience; agency experience is a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years of experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) • 1+ years of experience leading paid advertising strategy for direct response marketing efforts • 1+ years of experience with Google Analytics and Shopify; other technical platforms a plus • 1 year of client-facing experience and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills • Highly dependable, self-starter, high energy, positive attitude, good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development