Email & SMS Strategist

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Conduct audits, develop strategy, create content, and set up broadcast campaigns and email automation for current and potential customers • Execute SMS campaigns • Define and drive email marketing and SMS strategy for clients • Manage the email marketing calendar, strategy, content, campaign builds and deployments, A/B testing, measurement, and reporting • Build and manage automated email marketing programs with end-to-end tracking and measurement • Collaborate with the creative team to ensure email brand guidelines are followed • Report lifecycle program performance and provide monthly recommendations to clients • Use data to test, measure, and optimize email marketing programs • Partner cross-functionally with internal digital channels and departments • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital's Nova ecosystem for the department • Manage 5–7 enterprise or growth accounts • Pursue client churn below 10% and defined EBITDA goals

🎯 Requirements

• 2–5 years of experience in email marketing strategy, production, and end-to-end campaign management • Strong analytical and strategic copywriting skills • Understanding of A/B testing practices and ability to draw conclusions from data and act accordingly • Hands-on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar • SMS experience (preferred) • Expertise in email best practices, including segmentation, deliverability, copy, and design approaches • Working knowledge of HTML/CSS for email coding • Strong communication, rapport-building, and presentation skills • Ability to navigate difficult conversations

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives