Programmatic Media Manager

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🔥 4 hours ago

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Manage designated paid media accounts and meet pacing and KPI requirements • Work with Account Managers and the Media Supervisor to identify client goals, priorities, and efficiency requirements • Increase billing and channel support for existing media accounts and propose opportunities to expand media coverage for new accounts • Learn new strategies, test new platforms, and expand paid media offerings • Serve as the primary internal and external point of contact for owned accounts • Generate reports, write insights, and communicate updates with clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Contribute to paid media strategy and strategic ideation for assigned accounts • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Continually test, verify, and improve full-funnel structures • Report to the Programmatic Supervisor and support vendor and client relationships

🎯 Requirements

• 2–5+ years of Paid Media experience • Experience managing multiple paid media accounts with monthly budgets of $200K–$2MM • Extensive campaign management and strategy experience across programmatic ad platforms, including DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360 • Experience with DMPs and other data and ad tech partners • Experience directly managing campaigns and working with managed-service partners • Full-funnel strategy, lead generation, and incremental-lift measurement experience • Experience with Google Analytics and GTM; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence • Client relationship management experience, including reporting insights and optimizing toward client business goals • Advanced proficiency in spoken and written English • Legal eligibility to work in the U.S.

🏖️ Benefits

• 100% remote, in-office, or hybrid work styles supported for anyone legally eligible to work in the U.S. • Equal Opportunity Employer commitment • Diverse and inclusive workplace culture