Senior Programmatic Strategist

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of programmatic marketing services for enterprise accounts • Own reporting, optimizations, client communication, and execution of programmatic deliverables and workflow • Lead strategic collaboration with specialists, planning teams, marketing sciences, and account teams • Provide senior-level insights and guidance on overall programmatic direction • Design and implement programmatic campaign strategies across mobile, display, video, CTV, DOOH, and audio • Oversee onboarding of programmatic accounts and campaigns within DSPs • Identify audience segments and establish data partnerships to optimize targeting • Build relationships and negotiate with media vendors and networks • Serve as primary programmatic contact, subject matter expert, and trusted client advisor • Provide strategic guidance and consultation based on clients’ businesses and industries • Integrate reporting APIs and data strategies to optimize campaign performance • Analyze campaign performance and KPIs using advanced reporting tools • Deliver campaign insights and analysis to senior stakeholders • Apply measurement methodologies and support strategic recommendations • Employ AI technologies to enhance business processes • Utilize Power Digital’s Nova ecosystem

🎯 Requirements

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies • Strong business acumen and ability to translate quantitative data into actionable business insights and recommendations • Understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio • Knowledge of ad creative best practices, including ad formats, specifications, and messaging for different platforms • Proficiency in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic platforms • Excellent communication, collaboration, and organizational skills • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns • Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems • Experience managing multiple projects from start to finish • Track record of building working relationships and influencing key decision makers • Legally eligible to work in the U.S.

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives