Senior Manager – Field Marketing

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Primrose Schools

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

📚 Education

🤲 Charity

🤝 Non-profit

Education • Charity • Non-profit

Primrose Schools is a leading provider of early childhood education and care, offering high-quality programs for infants through kindergarten, including before and after-school care. Their Balanced Learning® approach emphasizes the development of the whole child through a blend of play, creativity, and academics, ensuring children are well-prepared for success in school and life. With multiple locations across the country, Primrose Schools is dedicated to creating safe and engaging learning environments that foster curiosity and compassion in young learners.

📋 Description

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise locations • Provide strategic guidance to Franchise Owners on local marketing strategy, channel mix, and investment allocation • Advise on digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach • Review and approve annual local marketing plans • Track marketing spend pacing and identify underinvestment, misallocated funds, and compliance risks • Deliver education, coaching, seasonal guidance, consultations, group sessions, playbooks, and toolkits • Ensure regional local marketing activity meets brand standards, channel guidelines, and franchise agreement requirements • Identify and escalate non-compliance and brand risks • Monitor local marketing performance and connect activity to inquiries, enrollment outcomes, and competitive positioning • Partner with paid media and internal specialists to set up and optimize digital campaigns • Capture and share successful practices, trends, and market insights • Manage assigned Field Marketing Manager and build team skills • Lead special projects, pilot programs, and new school opening support • Represent Local School Marketing in cross-functional initiatives • Support local marketing training through content development and facilitation

🎯 Requirements

• 10+ years of marketing experience • Strong depth in local marketing, field marketing, franchise marketing, or multi-location brand environments • Expertise advising business owners, operators, or franchisees and navigating complex stakeholder relationships • Knowledge of paid search, paid social, local SEO, Google Business Profile, social media, and offline local marketing tactics • Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred • Exceptional communication and relationship-building skills • Strong business acumen and analytical skills • Ability to interpret data, identify trends, and turn insights into action • Ability to lead initiatives, improve processes, and drive results in a complex, distributed organization • Highly organized and self-directed, with ability to manage multiple priorities, stakeholders, and deadlines • Willingness to travel regularly within the assigned region • Bachelor’s degree in Marketing, Business, Communications, or a related field • MBA or advanced degree preferred • Authorization to work in the United States

🏖️ Benefits

• Commission or bonuses based on personal and company performance • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School • Health, dental and vision insurance for full-time team members • 401k with company matching up to 3.5% • Company-provided life insurance • Employee Assistance Program • Flexible work-from-home options • Paid family leave • On-site conveniences including a fitness center, dry cleaning, casual cafe, community bank, and car washing service