Marketing Manager I/II – Dermatology Consumer Marketing

🔥 4 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $124.5k - $236.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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AbbVie

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2013

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

AbbVie is a global pharmaceutical company that discovers and delivers innovative medicines and solutions to enhance lives. With a focus on addressing the world's toughest health challenges, AbbVie operates in over 175 countries, providing a wide range of products across areas like immunology, oncology, neuroscience, and aesthetics. Committed to scientific innovation, AbbVie invests heavily in research and development, aiming to produce first-in-class medicines. The company also emphasizes workplace diversity, sustainability, and patient support initiatives, ensuring positive impact for both its patients and the broader community.

📋 Description

• Collaborate with the Associate Consumer Marketing Director and brand teams to develop launch planning, strategy, and go-to-market execution for potential RINVOQ dermatology indications • Lead development and manage execution of direct-to-consumer tactics for RINVOQ Dermatology across video, web, CRM, social, and in-office channels, emphasizing digital communications • Drive and participate in business and marketing plans and processes across Dermatology • Leverage core marketing capabilities to create and refine marketing plans • Monitor marketplace trends and apply data-driven strategic insights to marketing plans • Use market surveys, focus groups, and consumer interviews to inform brand positioning and differentiation • Direct and manage marketing projects, initiatives, and tasks • Deliver high-quality work on time while optimizing investment • Ensure regulatory and compliance guidelines are followed • Evaluate campaign effectiveness through measurement and metrics development • Manage agency relationship scope, direction, terms, and oversight • Track and manage the Consumer Marketing budget and optimize resources • Foster collaborative relationships with internal and external partners • Travel approximately 25% of the time

🎯 Requirements

• Bachelor's degree in Marketing or related field equivalent • 4–6+ years of relevant work experience in marketing • Prior experience in pharmaceutical or CPG marketing • Strong leadership, communication, and interpersonal skills • Ability to work cross-functionally with internal and external agency partners • Ability to lead without authority • Proficiency in creative development, value proposition, positioning, segmentation, and investment optimization • Excellent project management capabilities • Good analytical and conceptual abilities • Self-starter initiative and team orientation • Attention to detail, execution, and follow-through • Knowledge of applicable regulations and standards affecting pharmaceutical products • Experience working with and managing multiple external agencies, preferred • DTC media experience (TV, print, web/digital), preferred • CRM experience including direct mail and email, preferred • Understanding of social media platforms and their application, preferred • Ability to work with all levels in a highly matrixed organization, preferred • Ability to influence senior management, preferred

🏖️ Benefits

• Paid time off (vacation, holidays, sick) • Medical insurance • Dental insurance • Vision insurance • 401(k) • Long-term incentive programs • Remote work option • Equal opportunity employment • Reasonable accommodation for US and Puerto Rico applicants