Senior Manager, Marketing Tech Enablement

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $143k - $214k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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CDW

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

💼 Consulting

🏥 Healthcare

📚 Education

💰 Post-IPO Equity on 2015-07

Consulting • Healthcare • Education

CDW is a leading provider of technology solutions, offering a comprehensive range of products and services to address the needs of enterprises, government, healthcare, and education sectors. They specialize in providing IT infrastructure services, managed services, and security solutions. CDW partners with top technology brands to deliver customized solutions that enhance business productivity and performance across various industries. With a strong focus on digital transformation, security, and cloud solutions, CDW supports businesses in navigating the complexities of modern IT environments. Their expertise spans several domains, including digital workspaces, cybersecurity, and enterprise solutions, making CDW a key partner in driving technological advancements.

📋 Description

• Define end-to-end architecture for marketing automation, data, and AI platforms and integrations • Translate business needs into technical specifications, reference architectures, and solution designs • Own platform intake, triage, prioritization, and resolution for requests, incidents, enhancements, defects, and AI use cases • Partner with IT and Data teams on data models, APIs, middleware, identity resolution, and infrastructure • Design and govern RESTful and event-driven APIs • Architect cloud-native integrations and scalable batch, streaming, and real-time ingestion pipelines • Establish monitoring, logging, observability, alerting, security, and governance standards • Maintain platform health across Marketo, Salesforce Marketing Cloud, Salesforce CRM, AEP/RTCDP, Monday.com, and analytics tools • Govern documentation, configurations, integrations, automations, releases, data lineage, and API documentation • Operate AI governance covering approved use, data classification, disclosure, bias review, audit trails, and automated decisioning • Oversee vendor technical deliverables and feature roadmaps • Own feature lifecycle from requirements through prioritization, solutioning, QA, rollout, and change management • Maintain the marketing technology and AI roadmap • Build, mentor, and develop the marketing technology team • Grow team AI fluency and drive adoption among cross-functional partners • Manage technical capacity, resource allocation, integration demand, budgets, and investment cases • Oversee martech and AI implementations through benefit realization • Champion composable architecture, API-first design, and reusable services • Lead AI and machine-learning pilots through production • Represent marketing technology with vendors, partners, and industry peers • Define AI use cases for campaign planning, personalization, decisioning, and analytics • Design AI-assisted workflows with human review points and governed knowledge sources • Partner with Legal, Privacy, Brand, and Security on AI requirements • Support workflow standards, documentation, and AI training

🎯 Requirements

• Bachelor's degree in Information Systems, Computer Science, Engineering, or related field with 7+ years of experience in marketing technology, CRM integration, or enterprise integration engineering, or 11+ years of equivalent experience in lieu of a degree • 3+ years designing and implementing RESTful APIs, including authentication, versioning, and governance standards • Strong understanding of HTTP protocols, JSON payload design, and event-driven architecture • Experience writing technical integration specifications • Working knowledge of Python, JavaScript/Node.js, or similar languages • Experience architecting cloud-native integrations using AWS or Azure • Familiarity with event streaming platforms such as ON24 and Cvent • Deep understanding of data modeling, identity resolution, and CDP architecture • Platform expertise across Adobe AEP, Marketo, RTCDP, Target, and Salesforce • Proven leadership experience managing technical teams • Strong executive communication skills • Willingness to travel up to 10% • Experience with agentic workflow platforms, multi-agent orchestration, or production marketing copilots is a plus • Familiarity with Azure AI, AWS Bedrock, and major model providers is a plus • Experience with Adobe Experience Platform, Salesforce CRM and Marketing Cloud, or comparable real-time orchestration tooling is a plus • Experience modernizing content supply chains, including DAM and content operations workflows, is a plus • Experience in an enterprise B2B or regulated environment with formal change control is a plus • Vendor certifications in Adobe, Salesforce, or a major cloud platform are a plus • Hands-on generative or predictive AI experience in marketing or customer engagement, including prompt design, retrieval grounding, and output evaluation, is a plus • Familiarity with AI governance practices is a plus

🏖️ Benefits

• Annual bonus target of 15% subject to terms and conditions of plan • Benefits package (benefits overview linked) • Remote work arrangement • Professional growth and continuous learning support • AI learning and fluency development • Collaborative, equitable, transparent, and respectful work environment