Demand Generation Specialist

🔥 0 minutes ago

🌪️ Kansas, Missouri – Remote

🌪️ Kansas – Remote 🏰 Missouri – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PureCars

WebsiteLinkedInAll Job Openings

201 - 500 employees

🚘 Automotive

📣 Marketing

☁️ SaaS

💰 Venture Round on 2019-05

Automotive • Marketing • SaaS

PureCars is a company that offers advanced data-driven marketing solutions specifically for automotive dealers. They focus on attracting and converting more customers through their comprehensive digital advertising services and customer data platform, known as The AutoMiner. By leveraging unmatched data capabilities, market insights, and reporting, PureCars helps dealers make impactful marketing decisions. Their omni-channel approach includes digital advertising, social media, OTT & video, direct mail, and email marketing. With a strong network of OEM partnerships and access to leading advertising partners in North America, PureCars positions itself as a leader in automotive marketing innovation.

📋 Description

• Launch and scale multi-channel demand-generation campaigns across email, paid social, and search • Design targeted buyer journeys using dealer group intelligence, buying group dynamics, and industry signals • Collaborate with the Campaign Operations Manager and incorporate execution and creative perspectives into campaign strategy • Partner with the Director, Product Marketing and Demand Generation to define and operationalize named dealer-group strategies, segmentation models, and buying group engagement • Execute coordinated account-based marketing programs that nurture dealer groups through the customer journey • Measure campaign performance across channels and run continuous experiments to improve engagement, conversion, and pipeline generation • Optimize conversion across the full funnel, from lead acquisition through opportunity creation • Architect and operate the marketing automation engine for lead acquisition, campaign execution, reporting, and funnel insight

🎯 Requirements

• 4+ years of experience in B2B marketing at a growth-stage company • Proficiency with Salesforce, Salesforce Account Engagement, and HubSpot for campaign management, automation, and reporting • Experience with AI marketing tools and workflows that meaningfully enhance performance • Exceptional oral and written communication skills, with the ability to adapt campaigns across segments, roles, and audiences • Builder mindset; proactive in identifying problems and shipping solutions • Data-driven aptitude using dashboards and performance metrics to guide strategy and track pipeline and revenue impact • Comfortable working in a small team where campaign strategy is shaped together • Ability to thrive in a fast-paced environment and adapt to shifting priorities with partial guidance • Experience in automotive retail or dealership technology preferred, but not mandatory • Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience • Experience marketing to both individual automotive dealers and large enterprise dealer groups • Familiarity with automotive retail technology landscape, including CRM, CDP, data mining, digital advertising, or service marketing tools

🏖️ Benefits

• Health, dental, and vision insurance • 401(k) • Paid parental leave • Open PTO policy • Work from anywhere • Direct access to executive leadership through recurring town halls, direct conversation, and mentorship