Media Planner

🔥 12 minutes ago

🇺🇸 United States – Remote

💵 $53k - $65k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rain

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

📣 Marketing

📱 Media

Marketing • Media

Rain is a growth-focused, full-service marketing and media agency. It combines brand strategy, creative, media buying, and analytics to drive measurable customer acquisition and scale businesses. Rain specializes in video-first and converged TV media—across linear TV, CTV, addressable, programmatic, and YouTube—while using AI-enabled proprietary tools and a tech/data partner ecosystem to optimize performance in real time. The agency also runs specialty practice areas (e. g. , HypeHer for women’s sports) and serves a range of sectors with integrated creative, DRTV, and OTT capabilities.

📋 Description

• Develop media plans • Ensure clients’ marketing campaigns reach the right target audience effectively to drive sales and brand awareness • Create media plans and optimization reporting • Support audience-first, cross-channel media recommendations by synthesizing research, campaign performance, competitive activity, marketplace trends and client business goals • Recommend campaign optimization across media channels, placements, products and creative • Evaluate how linear, streaming, digital video, social, audio, search, retail media, out-of-home and emerging platforms work together • Produce campaign analysis demonstrating the effectiveness of planning, testing and media optimization • Support test-and-learn initiatives by defining test inputs, tracking results, capturing learnings and recommending opportunities to optimize or scale successful approaches • Evaluate response data and media attribution modeling outputs to inform future recommendations • Translate performance data, attribution outputs and marketplace context into concise client insights • Monitor data, media performance and changing behaviors to inform and adjust media strategy • Apply research and data insights to media strategy and performance storytelling • Evaluate budgets, KPIs, media schedules and timelines and ensure budgets are maintained • Maintain operational accuracy across budget pacing, plan inputs, media schedules, specs, timelines, trafficking details, billing support and communication with activation teams • Use media research, planning, measurement and reporting tools, including Nielsen, MRI, proprietary measurement products and emerging automation, AI and data platforms • Collaborate with Media Planning, Client Services, Investment, Analytics, Strategy, Creative and Project Management teams • Participate in internal and external status meetings • Contribute to client-ready deliverables and clear narratives supporting media strategy, performance updates and planning decisions • Maintain understanding of the evolving media marketplace and emerging tools • Stay current on audience behavior, competitive activity, publisher and platform innovation, measurement shifts and new planning approaches

🎯 Requirements

• A Bachelor’s degree in Marketing, Business or a similar field, or equivalent relevant experience • Two to four years of experience • Working knowledge of analytics tools (MRI, Nielsen, etc.) • Broad knowledge of media channels • Understanding of how media channels work together across traditional, digital, streaming and emerging platforms to support full-funnel client objectives • An analytical mind with an aptitude for statistics and math • Ability to interpret data, identify meaningful performance drivers and translate findings into actionable recommendations • Strong decision-making skills • High attention to detail • Strong communication skills • Curiosity about the evolving media marketplace and comfort learning new research, planning, reporting, automation and AI-enabled tools • Appreciation of Rain’s Core Values • Local market experience preferred • Prior healthcare industry experience is a plus • Periodically accommodating meetings in different time zones is expected • Preference may be given to candidates in Eastern time zone

🏖️ Benefits

• Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks paid family and medical leave • Monthly Work-From-Home allowance • Medical, Dental, and Vision insurance • Flexible First environment with remote and virtual/in-person connection options • Investment in employees, technology, and tools • Rich benefits package • Total compensation package includes benefits, perks, and a profit-sharing bonus