Associate Vice President, Group Director – Media Planning

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Serve as a senior strategic media lead on key client accounts and develop innovative, future-facing plans that drive measurable business growth • Lead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging channels • Translate audience insights, historical performance, attribution outputs, marketplace trends, and client business objectives into clear, actionable recommendations • Partner with Analytics and channel leads to shape measurement plans, optimize against brand and performance KPIs, and apply learnings to future planning • Provide senior planning perspective in planning reviews, QBRs, client presentations, and executive discussions • Build trusted senior client relationships and escalate broader business or relationship issues appropriately • Partner with Media Planning Department leadership to set planning standards, scalable processes, and cross-functional ways of working • Strengthen Rain’s Media Planning practice through improved planning quality, integration, training, and workflow consistency • Advance planning tools, proprietary technology, AI-enabled workflows, and attribution models • Monitor industry trends, emerging platforms, and measurement evolution • Champion new business through pitches and collaboration with cross-functional partners • Build internal and external networks with client partners, industry experts, platform and data partners, and peers • Contribute to POVs, case studies, training materials, and Media Impact Report content • Manage, mentor, and develop planning talent, including Directors and emerging leaders • Coach teams on strategic planning, client leadership, communication, delegation, and accountability • Create and support training opportunities across tools, channels, audience strategy, planning methodology, measurement, and strategic storytelling • Champion a high-performing, collaborative, accountable planning culture • Provide input on staffing, resource allocation, utilization, and delivery models • Support account and department health by connecting scope, staffing, profitability, deliverables, client satisfaction, and team capacity • Remove barriers, clarify ownership and next steps, and maintain urgency around business-critical deliverables

🎯 Requirements

• 12+ years of experience in agency media planning, integrated media strategy, or related media leadership for national accounts • Deep cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels • Proven ability to translate data, research, marketplace context, audience insight, and performance results into compelling strategic narratives • Strong executive presence and communication skills, with experience leading or contributing to senior client conversations, planning reviews, QBRs, and new business presentations • Experience managing and developing senior planning talent, including Directors and high-potential future leaders • Strong business acumen, including understanding of staffing, scope, utilization, operational efficiency, resource planning, and the drivers of healthy client business • Future-facing POV on media industry change, including audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and changing consumer behavior • Critical thinking and problem-solving skills; ability to operate through ambiguity, challenge the status quo, and roll up sleeves when needed • Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks paid family and medical leave • Monthly Work-From-Home allowance • Flexible First environment with work-from-home flexibility and virtual and in-person connection when possible • Investment in employees, technology, and tools