Digital Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $140k - $180k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

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This company has sponsored H1B visas in the past.

👻 Ghost score 4%

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RAPIDFORT

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

🎖️ Defense

🏥 Healthcare

Consulting • Defense • Healthcare

RAPIDFORT is a software supply chain security company that delivers a SaaS platform to secure containerized applications from build-time through runtime. It provides curated near-zero‑CVE base images, CI/CD image scanning and execution profiling (SBOM/RBOM), automated CVE remediation, runtime hardening and attack-surface reduction, and compliance automation for standards like FedRAMP, SOC 2 and CMMC. The platform is aimed at enterprise engineering and security teams to automate vulnerability remediation, accelerate secure releases, and maintain continuous protection in production.

📋 Description

• Execute RapidFort’s digital marketing, account-based marketing, webinar, nurture, and demand generation programs across channels • Architect, design, create, implement, and execute ABM strategy and programs • Generate personalized nurture programs and sequences for inbound and outbound leads • Create curated targets for individuals within specific target accounts • Develop programs for nurturing cold leads, stalled opportunities, nurture-stage leads, and cold opportunities • Create BDR content, emails, scripts, snippets, and call strategies • Enable BDRs to track downloaded, watched, selected, or viewed content • Develop lead-scoring strategy for HubSpot CRM • Match ideal customer profiles to buyer personas • Repurpose, rewrite, and retarget content • Manage outbound sequences and timing • Lead webinar programs, including securing presenters, writing abstracts, collaborating on presentations, leading dry runs, and moderating webinars • Assist with and lead inbound marketing initiatives • Translate product marketing content into campaign assets, including ads, emails, landing pages, and social posts • Support ABM campaigns targeting key accounts and personas • Work closely with Demand Generation, Product Marketing, and Sales teams on integrated campaigns • Align campaigns with product messaging, launches, and positioning • Support webinars, events, and partner campaigns to maximize lead generation • Build, launch, optimize, and scale campaigns that generate pipeline • Contribute performance insights and recommendations to inform strategy

🎯 Requirements

• 7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred) • Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.) • Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) • Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously • Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets) • Understanding of marketing funnels, lead generation, and conversion optimization • Strong written and verbal communication skills • Ability to thrive in a fast-paced, execution-driven environment • Bachelor’s degree in marketing, business, or related field • U.S. citizenship is required • Experience with AI-driven marketing tools and campaign optimization • Exposure to account-based marketing (ABM) • Experience working with paid media budgets and/or agencies • Familiarity with cybersecurity or enterprise SaaS markets • Technical knowledge of Google Tag Manager, HubSpot, Google Ads, LinkedIn Ads, and Reddit Ads • Knowledge of ICPs, buyer personas, email segmentation, regional targeting, and vertical-industry targeting

🏖️ Benefits

• Equity participation • Comprehensive health benefits, including medical, dental, and vision coverage • Paid time off and company holidays • 401(k) retirement plan

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