Senior Marketing Partnerships Manager

🔥 12 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $124.8k - $217.7k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Razer Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

Razer Inc. is the world’s leading lifestyle brand for gamers, known for its significant contributions to the gaming ecosystem. Specializing in gaming peripherals, gaming systems, and software ecosystems, Razer has created an extensive range of products including high-performance gaming peripherals and Blade gaming laptops. With a strong software platform hosting over 70 million users, Razer also offers innovative services like Razer Gold, a virtual credit service for gamers, and Razer Fintech, a major digital payment network in Southeast Asia. Established in 2005, Razer maintains a global presence with dual headquarters in Irvine and Singapore and offices around the world, appealing to a broad fan base across the gaming and esports communities.

📋 Description

• Lead creator, talent partnership, esports, and athlete strategies across Razer’s Console division • Serve as marketing lead for Console Audio, Console Controllers, and Mobile • Own Console category partnerships across influencers, esports, talent, and athletes • Align Regional and Global Marketing, KOLs, Social, Paid Media, Gaming Partnerships, Ecommerce, and Product Marketing teams around shared objectives and measurable outcomes • Develop and manage creator, influencer, esports, and athlete strategies tied to the Console portfolio, NPI launches, partnerships, and major campaigns • Recruit and manage creators, ambassadors, and KOLs; leverage creator ecosystems and seeding programs; measure performance • Translate brand and business objectives into measurable creator programs driving engagement, visibility, adoption, revenue, and sales impact • Develop go-to-market plans for influencer programs, NPI launches, FPS and Console game releases, esports leagues, and tournaments • Manage high-profile creator and talent integrations from planning through execution, including negotiations, content coordination, activations, and product launches • Build relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives • Set seeding briefs and monthly seeding targets for sustain and NPI launches • Develop strategic partnerships with game publishers and platform partners • Use influencer and pro-player feedback to inform the Console product roadmap • Partner cross-functionally with Paid Media, Regional and Global Marketing, Community, Brand, eCommerce, Business Development, and external partners • Manage agency partners and oversee campaign execution • Measure campaign performance across awareness, engagement, conversion, revenue, and ROI; recommend optimizations using consumer insights and analytics • Lead marketing planning and business reviews; present performance and recommendations to executive leadership • Manage multiple high-visibility initiatives amid compressed timelines and shifting priorities • Perform other duties as assigned

🎯 Requirements

• Minimum of 8 years of product management and marketing experience in the consumer electronics industry • Streaming product line marketing experience highly preferred; gaming experience a big plus • Experience developing and overseeing execution of marketing plans • Experience with PC or consumer electronics sales channels: retail, direct, online, and distribution • Ability to write marketing copy and provide creative design direction for digital marketing, web merchandising, print ads, video, and graphics • Experience developing detailed marketing plans and articulating strategy and success requirements • Ability to work independently, prioritize, and manage multiple concurrent tasks and projects • Strong administrative, organizational, and communication skills, including interaction with executive management • Preferred experience working in a global company with stakeholders across countries and time zones • Microsoft Office experience: Word, Excel, Outlook, and PowerPoint • College degree in marketing or another related discipline, or equivalent experience • Travel required up to 25%

🏖️ Benefits

• Global, gamer-centric #LifeAtRazer experience • Accelerated personal and professional growth opportunities • Equal opportunity and inclusive workplace • Reasonable accommodations for disabilities and religious practices