Senior Marketing Partnerships Manager

🔥 7 minutes ago

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Razer Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

Razer Inc. is the world’s leading lifestyle brand for gamers, known for its significant contributions to the gaming ecosystem. Specializing in gaming peripherals, gaming systems, and software ecosystems, Razer has created an extensive range of products including high-performance gaming peripherals and Blade gaming laptops. With a strong software platform hosting over 70 million users, Razer also offers innovative services like Razer Gold, a virtual credit service for gamers, and Razer Fintech, a major digital payment network in Southeast Asia. Established in 2005, Razer maintains a global presence with dual headquarters in Irvine and Singapore and offices around the world, appealing to a broad fan base across the gaming and esports communities.

📋 Description

• Develop, own, and manage creator, influencer, esports, and athlete strategies across the Console division • Recruit and manage Console-focused creators, ambassadors, and key opinion leaders • Translate brand and business objectives into measurable creator programs driving engagement and commercial impact • Lead go-to-market plans for influencer programs, FPS and console game releases, esports leagues, and tournaments • Manage high-profile creator and talent integrations from planning through execution • Build relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives • Set seeding briefs and monthly seeding targets for sustain and NPI launches • Develop strategic partnerships with game publishers and platform partners • Use influencer and pro-player feedback to inform the Console product roadmap • Partner cross-functionally with marketing, media, community, brand, eCommerce, and business development teams • Manage agency partners and oversee campaign execution • Measure creator and campaign performance across awareness, engagement, conversion, revenue, and ROI • Lead marketing planning and business reviews and present performance and recommendations to executive leadership • Manage multiple high-visibility initiatives amid compressed timelines and shifting priorities

🎯 Requirements

• Minimum of 8 years of product management and marketing experience in the consumer electronics industry • Streaming product line marketing experience highly preferred; gaming experience a big plus • Experience developing and overseeing execution of marketing plans • Experience with PC or consumer electronics sales channels: retail, direct, online, and distribution • Ability to write marketing copy and provide creative design direction for digital marketing, web merchandising, print ads, video, and graphics • Experience developing detailed marketing plans and articulating strategy and success requirements • Ability to work independently, prioritize, and handle multiple concurrent tasks and projects • Strong administrative, organizational, and communication skills, including interaction with executive management • Preferred experience working in a global company with stakeholders across countries and time zones • Microsoft Office experience: Word, Excel, Outlook, and PowerPoint • College degree in marketing or another related discipline, or equivalent experience

🏖️ Benefits

• Travel required up to 25% • Reasonable accommodations for disability or religious practices • Inclusive, respectful, and fair workplace • Global, international, cross-cultural work environment