Growth Marketing Manager

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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RealNetworks

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

🤖 Artificial Intelligence

🎮 Gaming

📱 Media

💰 $11M Post-IPO Equity on 2002-04

Artificial Intelligence • Gaming • Media

RealNetworks is a technology company that specializes in providing innovative software and services, including AI-powered facial recognition with SAFR, digital media solutions with RealPlayer, and gaming experiences through GameHouse. RealNetworks focuses on enhancing security, communication, and entertainment capabilities, ensuring users enjoy seamless access to their favorite content anytime and anywhere.

📋 Description

• Develop and execute multi-channel demand generation campaigns across multiple retail segments • Plan and deliver webinars that educate prospects and generate qualified leads • Plan and execute account-based marketing programs targeting strategic accounts • Identify and prioritize target accounts in partnership with Sales • Own campaign calendars and execution from planning through measurement • Translate messaging into executable campaigns with the Marketing team • Coordinate campaign activity, outreach, and follow-up with SDRs and Sales • Support social, digital, event, and other marketing execution • Contribute to SAFR Guard marketing priorities, including content, messaging, website, and go-to-market execution • Build and optimize marketing automation workflows, lead routing, campaign tagging, and reporting • Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue • Use campaign performance data and stakeholder feedback to recommend tests and optimizations • Manage marketing budgets to maximize pipeline generation and return on investment

🎯 Requirements

• 5+ years of B2B demand generation experience • Experience building integrated campaigns for SaaS products • Routinely leverage generative AI tools to accelerate campaign development and improve performance • Demonstrated success generating measurable pipeline through multi-channel marketing programs • Ability to build demand generation programs in a lean environment without large paid media budgets or fully built marketing infrastructure • Experience contributing beyond demand generation to broader marketing execution in a small or lean marketing organization • Experience with account-based marketing (ABM) • Strong experience with HubSpot or another marketing automation platform such as Marketo or Pardot • Experience partnering closely with SDR and sales organizations • Strong analytical skills and experience measuring campaign ROI and pipeline performance • Excellent project management and organizational skills • Ability to manage multiple campaigns simultaneously • Experience marketing to retailers or physical security technology buyers preferred

🏖️ Benefits

• 10% bonus • Equal opportunity employment • E-Verify participation

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