Digital Marketing Manager

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $70.7k - $120.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏠 Real Estate

☁️ SaaS

🤝 B2B

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Real Estate • SaaS • B2B

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Reporting to the Director of Growth Marketing, you’ll manage and optimize integrated paid media campaigns focused on lead generation, pipeline growth, and customer acquisition across multiple Mixed Use business units. • Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM, LinkedIn Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, Display & Programmatic Advertising, Affiliate Marketing, Review Platforms & Third-Party Publications. • Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization. • Develop audience segmentation and retargeting strategies to improve conversion performance. • Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution. • Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution. • Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting. • Build campaign forecasts and performance projections. • Present insights, recommendations, and performance updates to marketing stakeholders.

🎯 Requirements

• 3–5 years of experience in digital marketing, performance marketing, or paid media management. • Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns. • Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4. • Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making. • Experience with marketing analytics, attribution, and reporting tools such as: GA4, Looker Studio / Google Data Studio, Salesforce, Excel. • Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas. • Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously. • Strong communication skills with the ability to translate data into actionable insights. • Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent practical experience.

🏖️ Benefits

• Health, dental, and vision insurance. • Retirement savings plan with company match. • Paid time off and holidays. • Professional development opportunities. • Performance-based bonus based on position.