Senior Growth Marketing Strategist

Job not on LinkedIn

🔥 12 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $106.9k - $181.9k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Own integrated campaign strategy and execution for marketing and leasing products, focused on pipeline creation and deal acceleration. • Design full-funnel, multi-touch campaigns across paid media, email, web, events, outbound SDR support, and content syndication. • Partner with Product Marketing to translate product positioning into value propositions, campaign themes, and audience-specific messaging. • Develop campaign messaging frameworks, content outlines, nurture cadences, and creative briefs. • Collaborate with SEO, web development, paid media, creative, and marketing operations teams. • Monitor and analyze campaign performance, identify optimization opportunities, and communicate results to stakeholders. • Align with Sales leaders and SDR teams on campaign readiness, handoffs, and feedback loops. • Stay current on demand generation best practices, AI-driven marketing tools, and emerging content formats. • Act as a strategic thought partner to Product Marketing and Sales.

🎯 Requirements

• 7+ years in B2B SaaS demand generation or integrated campaign strategy roles. • Demonstrated experience running full-funnel campaigns combining content strategy, digital media, and outbound motions. • Track record of accountability for pipeline performance and campaign optimization. • Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot. • Strong command of campaign measurement, attribution, A/B testing, and performance reporting. • Familiarity with AI-enabled solutions or previous experience in emerging tech categories preferred. • Background in multifamily, real estate technology, or adjacent B2B verticals preferred. • Strong understanding of integrated campaign design. • Strong writing skills for campaign themes, nurture flows, and audience-specific narratives. • Ability to manage multiple campaigns, timelines, and stakeholders simultaneously. • Ability to work effectively in a home-office environment with occasional travel as needed.

🏖️ Benefits

• Health, dental, and vision insurance. • Retirement savings plan with company match. • Paid time off and holidays. • Professional development opportunities. • Performance-based bonus based on position. • Annual bonus and sales incentives may be available depending on the applicable plan, role, and individual performance.

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