Director of Product Marketing

🔥 2 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $155k - $165k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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RealTime eClinical Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🏥 Healthcare

🧬 Biotechnology

💰 Private Equity Round on 2022-01

Healthcare • Biotechnology

RealTime eClinical Solutions is a leading enterprise-grade technology provider facilitating global clinical trials with a comprehensive eClinical platform. Purpose-built for clinical research sites, site networks, academic medical centers, sponsors, and CROs, the platform goes beyond traditional CTMS to empower research and business workflows for modern-day clinical trials.

📋 Description

• Lead go-to-market strategy for products, including target market definition, messaging, enablement, positioning, ICPs, and personas • Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps • Partner with Growth Marketing, Sales, and Customer Success to drive revenue growth, improve customer retention, and enhance market positioning • Align channels and programs with Growth Marketing to reach target audiences and drive engagement and conversions • Develop and refine marketing collateral, sales tools, and product storytelling assets • Establish industry thought leadership through content development, public speaking, and media contributions • Identify critical customers and develop case studies, customer stories, speaking opportunities, and customer champions • Own competitive intelligence, tracking positioning, pricing, and product moves • Create battlecards, win/loss insights, and objection-handling resources • Support sales and customer success training and enablement with internal L&D teams • Lead the product marketing function and work closely with Marketing, Product, and Sales to achieve business objectives

🎯 Requirements

• 7+ years of experience in product marketing, including leading a team • Strong preference for experience marketing to healthcare systems, pharma, or hospitals • Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences • Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision • Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders • Passion for technology and innovation, with a deep understanding of market trends and customer needs • Ability to thrive in a fast-paced, high-growth environment, navigating with confidence and adaptability • All successful candidates must complete and pass reference and background checks • Desired salary must be indicated for the application to be considered • Hired candidates must verify identity and eligibility to work in compliance with federal law

🏖️ Benefits

• Health insurance • Long-term disability insurance • Life insurance • Unlimited Paid Time Off • 10 paid Holidays • Paid Parental Leave • Work Anniversary Bonus • Participation in the Employee of the Quarter Program • Monthly $100 Connectivity Stipend Reimbursement • 401K matching: 100% of the first 3% invested and 50% of the next 2% invested

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