Director of Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Bidgely

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

⚡ Energy

🤖 Artificial Intelligence

☁️ SaaS

💰 $18M Venture Round - Bidgely on 2023-07

Energy • Artificial Intelligence • SaaS

Bidgely is an energy analytics company that provides utilities and energy providers with AI-powered software for customer energy insights, meter data analytics, and appliance-level energy disaggregation (non-intrusive load monitoring). Its platform uses machine learning to analyze smart meter and IoT data to enable customer engagement, demand response, energy efficiency programs, and distributed energy resource (DER) planning. Bidgely sells to enterprise utility customers as a B2B SaaS solution focused on improving customer experience and operational energy programs.

📋 Description

• Establish a disciplined, defensible messaging and positioning framework across the enterprise • Drive account-relevant GTM strategies and target account penetration connecting product capabilities to pipeline growth and deal velocity • Support complex, long-cycle, multi-stakeholder enterprise deals with executive-ready messaging, competitive positioning, and buyer-persona enablement • Oversee comprehensive product launches with repeatable structure, rigor, and cross-functional leadership across Product, Sales, and Executive teams • Elevate Bidgely’s market presence among enterprise customers, industry analysts, and key market influencers • Lead an AI-first product marketing practice, building and deploying AI agents and automated workflows for creative generation, content scaling, messaging, and market research across GTM assets • Own Bidgely’s positioning with customers, enterprise buyers, industry analysts, and internal teams • Travel approximately 10–15%, primarily within North America

🎯 Requirements

• 6 to 15 years of experience in enterprise B2B SaaS product marketing within complex sales environments • Proven success enabling multi-stakeholder, long-cycle enterprise sales at $100K+ ACV • Strong track record partnering cross-functionally with C-level executives, Product management, and Sales leadership • Hands-on experience building or deploying AI agents and AI-driven workflows to accelerate writing, research, and creative content production at scale • Proven ability to build defensible GTM frameworks and simplify complex technical architectures into compelling executive narratives • Ability to understand technical product capabilities in extreme depth and translate them into revenue-driving GTM strategies • High-impact communication and credibility across internal stakeholders and external enterprise buyers • Decisive decision-maker capable of saying no to senior leadership when necessary to protect strategic focus • Structured thinker who thrives in lean, fast-paced environments and converts ambiguity into operational clarity • Experience building and deploying custom AI agents and workflows specifically tailored for GTM content scaling and market research (preferred) • Must be authorized to work in the United States without sponsorship

🏖️ Benefits

• Medical, Dental, and Vision insurance from day one • HSA, FSA, and DCFSA plans • 401(k) plan • Flexible paid time off • Annual wellness stipend • Annual professional development stipend • Paid parental leave • Mental health and wellness resources for you and your family • Access to mentorship from experienced industry leaders • Remote-friendly scheduling built around how you work best • Paid time to volunteer for causes you care about • Discretionary annual bonus • Equity

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