Director, Product Marketing, Enterprise

🔥 0 minutes ago

🌵 Arizona, California, +30 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🍑 Georgia – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 57 days.
• No salary listed.

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Fourth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏨 Hospitality

💼 Consulting

📦 Logistics

💰 Series unknown on 2015-07

Hospitality • Consulting • Logistics

Fourth is a global software-as-a-service (SaaS) company providing end-to-end restaurant and hospitality management solutions. Its product suite includes workforce management with predictive scheduling and labor optimization, demand forecasting, inventory and recipe management, procurement, HR, benefits and payroll, and real-time data & insights. With around 25 years of experience, multiple global offices, and hundreds of employees, Fourth focuses on helping hospitality operators reduce costs, improve compliance, and make data-driven decisions.

📋 Description

• Own product marketing for the Enterprise segment across new-logo acquisition, existing-customer expansion, retention, and adoption • Report to the CMO • Lead positioning, messaging, launches, and enablement to support pipeline, bookings, retention, and adoption • Become the expert on Enterprise buyers through customer interviews, advisory boards, and call analysis • Feed buyer insights into product roadmap, messaging, and pricing • Develop positioning around the “one forecast, one platform” value proposition • Define credible messaging for AI and data-driven decisions with Product • Provide Sales and demand generation with buyer-specific value propositions, business cases, and displacement plays • Support Sales on RFPs • Package cross-sell stories for inventory, forecasting, tip payout, and payroll modules • Build renewal value proof and adoption programs with Customer Success • Own competitive strategy, including battlecards, win/loss interviews, displacement and defense plays, and objection handling • Partner with Product on launches and roadmap input • Create messaging frameworks, product content, demo videos, sales decks, one-pagers, web pages, case studies, value reports, and thought leadership • Coach and develop a senior account-based marketing manager and a senior customer marketing manager • Interview 15+ Enterprise customers and the full Enterprise go-to-market team during the first 90 days • Deliver refreshed competitive battlecards and a one-page Enterprise value narrative • Establish recurring win/loss and churn-reason reviews • Improve new-logo and expansion pipeline, bookings, retention, adoption, and competitive win rate

🎯 Requirements

• 8+ years in B2B SaaS product marketing, including enterprise or mid-market buyers with multi-stakeholder deals • Experience changing win rates or retention with competitive work, supported by measurable results • Ability to use win/loss, call, and usage data to determine priorities • Strong writing skills; ability to turn feature lists into business cases for COO or CFO audiences • Experience shaping successful RFP responses • Ability to create messaging, product content, sales decks, and web content • Ability to write scripts and storyboards for demo videos • Experience managing people whose craft differs from yours • Credibility with Sales and Customer Success, including experience participating in calls and revising pitches • Restaurant, hospitality, retail, or other multi-location operations experience preferred • Workforce management, HCM, inventory, or fintech product marketing experience preferred • Experience marketing AI or analytics products with real, measured outcomes preferred • Must be based in one of: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Mississippi, North Carolina, Nebraska, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, or Washington

🏖️ Benefits

• Unlimited PTO • Medical, Dental, Vision Insurance • 401k Match • Parental Leave • Laptop and equipment

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