Director, Product Launch – GTM

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $150k - $190k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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PTC

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1985

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

PTC is a leading software solutions provider that focuses on transforming the way products are designed, manufactured, and serviced. The company offers digital solutions that improve product development, reduce costs, and enhance product quality by allowing collaboration across teams. PTC is renowned for its expertise in enterprise PLM and SLM, making it a preferred partner for manufacturers and service teams looking to optimize processes and innovate. Its tools are utilized by numerous Fortune 500 companies involved in discrete manufacturing, enabling significant improvements in manufacturing efficiency and service operations.

📋 Description

• Lead PTC NEXT, the company-wide Spring and Fall product launch program • Own Season plans, including scope, timeline, budget, milestones and narrative, from kickoff through post-Season review • Run the Season operating model across Product, Marketing, Sales, Customer Success, Enablement, Partners and Communications • Set ownership, deliverables, owners and deadlines for launch workstreams • Deliver launch kits, sales enablement, on-demand content and the flagship PTC NEXT event • Guide and align Launch GTM Leads across product launches • Partner with Product Management to define markets, personas, buyers, use cases and initial ICPs • Integrate positioning, messaging and launch tiering into GTM plans • Decide launch categories and recommend launch treatments • Help design beta and early-access programs and recruit customer references • Run the GTM forum and risk log • Own the GTM launch playbook and G0–G8 stage-gate model • Collaborate with Field GTM, Product and Customer Success leads to define GTM plans • Track GTM and product launch readiness with NPI program managers • Coach new Launch GTM Leads • Run structured reviews and turn feedback into playbook changes • Lead through influence across Product, Marketing, Sales and Customer Success without direct reports

🎯 Requirements

• 7+ years in B2B enterprise software across product marketing, product launch management, or go-to-market (GTM) program management • 5+ years leading cross-functional product launches from strategy to execution in a matrixed organization • Experience coordinating Product Management, Marketing, Sales, Customer Success and Sales Enablement without direct authority • Experience running multiple concurrent product launches or a recurring launch program • Experience building GTM plans covering market definition, positioning, messaging, pricing input, sales enablement and customer success readiness • Experience defining launch KPIs or scorecards and reporting results to senior leadership • Stage-gate or New Product Introduction (NPI) process experience preferred • Partnership with Product Management and quota-carrying sales teams on GTM plans and launch readiness preferred • Background marketing CAD, PLM, ALM, SLM, or industrial/manufacturing software preferred • Launches tied to a flagship customer event preferred • Beta or early-access program design preferred • Must be authorized to work in the United States without requiring current or future sponsorship from PTC

🏖️ Benefits

• Performance-based bonus eligibility • Employee share purchase program (ESPP) with discounted PTC stock • Potential participation in equity programs • Medical, dental and vision insurance • Paid time off and sick leave • Tuition reimbursement • 401(k) contributions and employer match • Flexible spending accounts • Life insurance • Disability coverage • Generous commuter subsidy for office-assigned employees

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