Digital Content Producer

🔥 13 hours ago

🏛️ District of Columbia – Remote

🏛️ District of Columbia – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎬 Content Creator

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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American Red Cross

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

📦 Logistics

🤲 Charity

Healthcare • Logistics • Charity

American Red Cross is a humanitarian organization dedicated to providing relief to those in need, offering services such as disaster relief, blood donation, training in first aid and CPR, and support for military families. Their mission encompasses emergency preparedness, education, and providing assistance to individuals affected by various crises, ensuring a safe and resilient community.

📋 Description

• Develop donor-focused copy for direct-response digital marketing channels • Write and edit customer-facing content for RedCrossBlood.org, the Blood Donor App, and other digital platforms • Translate organizational objectives and campaign priorities into channel-specific content • Adapt messaging across digital formats while maintaining consistency, accuracy, accessibility, and editorial excellence • Develop messaging for donor acquisition, engagement, fundraising, and lifecycle marketing • Create content for digital platform initiatives, product launches, app updates, release communications, and enhancements • Partner with Product, UX, Digital Experience, digital marketing, channel, analytics, SEO, and business teams • Apply campaign performance insights to refine messaging, improve engagement, and increase conversion • Write and optimize website content, landing pages, and SEO-focused articles • Author, publish, and maintain digital content in content management and authoring platforms • Maintain process documentation and execute copy revisions and quick-turn content changes • Serve as lead editor for the Digital Review Inbox and share digital copywriting best practices • Ensure content complies with brand, editorial, accessibility, legal, regulatory, and governance standards

🎯 Requirements

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field, or equivalent professional experience • 4-6 years of professional experience writing digital content across multiple channels • Experience developing direct-response marketing content supporting measurable outcomes such as engagement, conversion, acquisition, fundraising, or retention • Exceptional writing, editing, and proofreading skills with a portfolio demonstrating compelling digital content • Experience creating content for digital products, customer journeys, or lifecycle communications • Working knowledge of SEO best practices and search-optimized web content • Familiarity with AEO/GEO or demonstrated interest in learning and applying these practices • Ability to interpret campaign performance metrics, audience insights, and testing results • Excellent organizational and project management skills • Experience working across marketing, digital product, UX, analytics, SEO, and cross-functional business teams • Ability to exercise sound judgment, take initiative, and work independently • Portfolio of writing samples required

🏖️ Benefits

• Medical, Dental Vision plans • Health Spending Accounts & Flexible Spending Accounts • PTO: Starting at 15 days a year; based on type of job and tenure • 11 paid holidays comprised of six core holidays and five floating holidays • 401K with up to 6% match • Paid Family Leave • Employee Assistance • Short- and Long-Term Disability and Insurance • Service Awards and recognition