Lead Product Adoption Strategist, Mid-Market

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Reddit, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

👥 B2C

📱 Media

🌍 Social Impact

B2C • Media • Social Impact

Reddit, Inc. is a social media platform that acts as a hub for thousands of communities, where users can engage in diverse conversations ranging from breaking news to niche interests. It enables users to post, comment, and vote on content, fostering a vibrant online community. Millions of people globally connect and share their passions on Reddit, creating a dynamic environment for authentic human interaction.

📋 Description

• Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue. • Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America. • Identify critical insights, themes across your managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM. • Work with top opportunity advertisers to activate and grow strategic product opportunities. • Partner closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals. • Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products. • Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development. • Understand progress to goal and identify/execute steps to accelerate outcomes. Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership.

🎯 Requirements

• 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries • A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry. • A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations. • Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success. • Proficient in Google Suite and Salesforce.

🏖️ Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs • 401k with Employer Match • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave