SEO & Content Specialist – Strategist

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Reflex Media, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

👥 B2C

🤖 Artificial Intelligence

Marketing • B2C • Artificial Intelligence

Reflex Media, Inc. is a brand development and management company that designs, builds, brands, markets, and operates consumer-facing digital services. The company emphasizes combining creativity, marketing strategy, and technology—particularly data science and AI/ML—to create and manage brands (notably dating services) and deliver seamless, secure user experiences. Reflex Media handles in-house product design, growth marketing, analytics, and platform management while promoting a collaborative, creative company culture.

📋 Description

• Edit HTML and CMS templates directly to implement on-page SEO best practices, including title tags, meta descriptions, H1–H3 hierarchy, schema, structured data, internal linking, image alt text, and clean URLs • Run technical SEO health checks covering crawlability, indexation, page speed basics, broken links, and redirects; fix issues or coordinate fixes • Maintain WordPress-based properties including the Seeking blog, STNDRDS, and adjacent brands • Implement structured data, schema markup, and entity tagging for search engines and AI answer engines • Write, edit, and publish blog posts, landing pages, FAQs, category pages, and pillar hubs • Maintain the editorial calendar across owned channels and align it with campaigns, product launches, and cultural moments • Identify content gaps, refresh opportunities, and topical-authority angles and turn them into published assets • Develop entity-driven content strategies for authoritative, citation-ready AI answers • Run keyword research, intent expansion, and competitive discovery analysis using GA4, Search Console, SEMrush, and Ahrefs • Optimize content for AI Overviews, AEO, GEO, ChatGPT, Gemini, Claude, Perplexity, and other LLM-powered discovery surfaces • Stay current on emerging discoverability tactics and provide tested recommendations • Coordinate external agency and freelance partners, including timelines, feedback, scope, and quality checks • Track and report weekly and monthly KPIs including organic traffic, rankings, indexation, engagement, and AI-search visibility • Translate performance data into next-cycle priorities and flag risks • Partner with Creative, Brand, Product, Legal, Data & Analytics, and other marketing functions • Support ad hoc organic-growth initiatives such as reputation and review monitoring

🎯 Requirements

• Hands-on SEO and content experience at a consumer brand, ideally consumer subscription, marketplace, mobile-first, dating, or social platform • Published work and measurable SEO or content results • Working fluency in HTML and CSS for direct CMS-based on-page SEO edits • Strong knowledge of on-page SEO, keyword research, internal linking, crawlability, indexation, page speed, and structured data • Strong writing and editing skills across blog, landing page, FAQ, and category content • Working fluency in AEO and GEO, schema markup, structured data, brand-entity strategy, and AI answer-engine citations • Hands-on experience with GA4, Search Console, and at least one paid SEO platform such as SEMrush or Ahrefs • Working knowledge of WordPress and light front-end fluency for HTML, CSS, and component-level changes • Daily AI-tool fluency using ChatGPT, Claude, Cowork, or similar tools • Ability to audit Seeking’s search and AI presence and ship a fix in week one • Operator’s discipline with on-time delivery, tight QA, clean naming and metadata, and documentation • SEO & Content Specialist: 2 to 4 years of hands-on SEO, content, or organic-growth experience • SEO & Content Strategist: 4 to 7+ years of hands-on SEO and content experience • Strategist-level experience leading organic-growth programs, setting discovery roadmaps, driving editorial calendars, mentoring, and optimizing for zero-click results, featured snippets, AI Overviews, and answer-engine citations • Bachelor’s degree in marketing, communications, journalism, English, or a related field is preferred; equivalent practical experience considered • Portfolio of published SEO or content work with measurable results • Direct agency or content-vendor management experience • Experience with CMS migrations, especially from WordPress to an automated or AI-native publishing stack • Familiarity with structured AEO/GEO programs • Exposure to reputation and review programs such as Trustpilot, Glassdoor, and app stores

🏖️ Benefits

• Performance and outcome-dependent incentive plan, with profit share tied to demonstrated value creation • Health, dental, vision, 401(k), and a standard benefits package • Direct exposure to the Director, CMO, and Co-CEOs from day one • Clear growth path to Senior SEO & Content Strategist, Content Lead, or Manager scope as ownership and results grow • Strong candidates will be invited to complete a short paid take-home exercise