Creative Producer, Growth

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Replika

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🤖 Artificial Intelligence

👥 B2C

Artificial Intelligence • B2C

Replika is an AI-powered conversational companion app that creates personalized, empathetic chat relationships. Used by millions since its 2016 founding, Replika provides natural-language AI companions designed to listen, learn, and offer emotional support, social connection, and personal growth. The company emphasizes human-centered, privacy-conscious AI and operates primarily as a consumer-facing mobile and web product.

📋 Description

• Turn positioning and creative concepts into growth content across channels by ideating, scripting, storyboarding, shooting, cutting, and shipping • Produce and iterate paid campaign creative for Meta, including hooks, angles, variants, and cuts • Own and grow the UGC creator roster by recruiting, briefing, managing, and developing creators and clippers • Write ad copy, hooks, captions, and TikTok-native copy in English • Source, brief, and direct creators and actors • Own production end-to-end, including concept, casting, locations, props, on-set direction, and post-production • Scale successful UGC and paid creative through variants, cuts, and cross-platform repurposing • Build production workflows, pipelines, briefs, and scalable processes • Handle contracts, usage rights, payments, roster tracking, and campaign trafficking as needed • Read performance data across Meta, TikTok, Instagram, and paid social to guide creative decisions • Monitor trends and competitor creative • Manage external agencies, production partners, and platforms while retaining creative control • Work directly with product to ship product hooks quickly

🎯 Requirements

• Genuinely excellent English • Demonstrable experience writing ad or TikTok copy in English that performed • Extensive B2C performance creative experience • Experience producing paid social ad creative and UGC at volume for consumer products • Strong track record producing ads for Meta and TikTok • Hands-on production experience from ideation and scripting through creator sourcing, directing shoots, and cutting ads • Experience owning paid ad creative end to end, including static and video Meta ads • Experience building and running a UGC creator roster • Comfortable managing external agencies and creative partners • Ability to read channel metrics, creative performance, and growth numbers • Experience building workflows or pipelines that improve team speed or quality • Fast and self-directed working style • Bonus: Experience with an AI product, emotionally engaging consumer app, or social, communication, or entertainment product • Bonus: Hands-on familiarity with Meta Ads Manager or paid social buying • Bonus: Experience building or running a UGC creator pool from scratch • Bonus: Experience producing measurable installs or subscriptions for a B2C subscription product • Bonus: Familiarity with release forms, usage rights, creator contracts, and budgets • Bonus: Familiarity with pixels, deferred deep linking, and MMP setup • Bonus: An eye for aesthetics

🏖️ Benefits

• Competitive compensation • Flexible job schedule • Generous vacation policy • Unlimited access to the latest AI coding assistants • Direct impact on millions of worldwide users within months • Opportunity to push the boundaries of applied AI in a consumer setting • Fully remote