Director, eCommerce and Customer Acquisition

🔥 1 minute ago

🏄 California, Illinois – Remote

🏄 California – Remote 🌽 Illinois – Remote

💵 $130k - $200k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Resource Innovations

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚡ Energy

💼 Consulting

Energy • Software • Consulting

Resource Innovations is a women-led company that provides comprehensive energy transformation services and software. The firm is dedicated to advancing the clean energy transition through innovative energy solutions, focusing on demand-side management and enhancing sustainability for utilities and government entities. With a strong commitment to environmental, social, and governance (ESG) impacts, Resource Innovations delivers end-to-end services that improve customer engagement and operational efficiency, leading to significant CO2 emission reductions. The company operates extensively across North America, Europe, and the Pacific, positioning itself as a leader in the clean energy sector.

📋 Description

• Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites • Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans • Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase • Develop scalable acquisition approaches and customer journeys for pay-for-performance programs • Partner with Account Leadership to deliver executive-level performance reporting and drive optimization • Support Corporate Marketing with performance-marketing strategies that generate qualified leads and strengthen the sales funnel • Lead integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels • Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways • Develop lifecycle strategies supporting acquisition, activation, abandonment recovery, cross-sell, and re-engagement • Monitor performance across media, email, and CRM platforms and lead cross-functional action plans • Use customer, media, marketplace, and program data to improve performance and guide investment decisions • Build RI’s enterprise eCommerce and customer acquisition capability, including operating model, processes, standards, tools, talent, and external partnerships • Create repeatable playbooks and best practices across Customer Engagement, Pay-for-Performance, and corporate demand-generation initiatives • Establish KPIs, dashboards, forecasts, and optimization practices connecting marketing activity to program and financial outcomes • Coach marketing, account, and program teams and help define the organizational structure required to scale the capability • Report to the Vice President of Marketing and collaborate with the Marketing Account Management team

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field • 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines • Demonstrated success building or scaling an eCommerce, customer acquisition, or performance-marketing capability • Proven experience developing strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals • Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development • Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams • Strong analytical, financial, communication, presentation, and leadership skills • Proven track record of developing data-driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels • Experience in the energy, utility, technology, consulting, or professional services industries preferred • Experience supporting utility marketplaces, Residential programs, or other participation-driven programs preferred • Experience with pay-for-performance or outcome-based contracts preferred • Experience supporting both client program delivery and corporate demand generation preferred • Agency experience a plus • Familiarity with Salesforce, marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions • Google Analytics Certified a plus • Enterprise-minded builder able to establish a new capability while delivering immediate results • Commercially focused, strategic, analytical, collaborative, client-focused, and decisive leadership approach

🏖️ Benefits

• Three weeks of paid vacation annually • Paid holidays • 401(k) retirement plan with employer match • Medical coverage • Dental coverage • Vision coverage • Parental leave • Employee assistance program • Commuter benefits • Additional supplemental offerings • Discretionary annual bonus eligibility • Comprehensive background check and reference check required; pre-employment drug screen may be required if applicable