Demand Generation Specialist

🕒 June 16

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ReversingLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📦 Logistics

📣 Marketing

💰 $56M Series B on 2021-08

Consulting • Logistics • Marketing

ReversingLabs is a company specializing in software supply chain security, providing solutions to detect malware, manage third-party software, and secure software development processes. Their products include Spectra Assure, which is used for identifying threats and vulnerabilities in software components. ReversingLabs leverages the world's largest threat repository to offer high-speed, high-volume file analysis, and authoritative malware intelligence. The company aims to improve security operations by automating analysis workflows and increasing visibility to reduce attack risks.

📋 Description

• Own the end-to-end build and execution of marketing emails in HubSpot • Leverage HubSpot AI features to accelerate email drafting • Build and manage email nurture workflows and drip sequences • Own the full technical setup and execution of webinars across platforms • Manage all webinar mechanics • Provide hands-on support to the Digital Marketing team • Own the regular pulling and compiling of campaign performance metrics • Serve as a reliable execution partner to the demand generation strategists

🎯 Requirements

• 2-4 years of experience in marketing, demand generation, or marketing operations • Hands-on experience with HubSpot (or similar marketing automation tool) • Comfort working in Salesforce • Experience with webinar platforms such as Zoom Webinars • Comfortable using AI tools • Exceptional attention to detail • Strong ability to manage multiple projects and deadlines simultaneously • Analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards • Clear, professional written communication skills • Proactive, no-task-too-small attitude • Ability to take direction from multiple stakeholders • Genuine interest in cybersecurity or enterprise software • Bachelor's degree in Marketing, Communications, Business, or related field - or equivalent experience

🏖️ Benefits

• Base Salary: $74,000 – $84,000 plus performance-based bonus or commission • 401(k) with both Traditional and Roth options • Flexible Spending Accounts (Health Care & Dependent Care) • Exceptional medical coverage • Health Reimbursement Arrangement (HRA) • 100 % Employer-paid dental, vision, disability, and life insurance • Voluntary benefits including life insurance and Accident coverage • Pet insurance • Complimentary Calm app membership • Flexible PTO • Quarterly Wellness Weekends • Remote work stipend • Volunteer Time Allowance: 8 paid hours annually