Head of Growth

Job not on LinkedIn

🕒 August 20

🇺🇸 United States – Remote

💵 $112k - $140k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Richpanel

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

💰 Seed Round on 2020-12

eCommerce

Richpanel is a software development company that specializes in automating customer service for eCommerce brands. With a focus on helping companies like Thinx, The Protein Works, and Miansai, Richpanel enables these brands to reduce their customer service workload by over 50% through self-service technology and customer support automation. Their offerings include helpdesk solutions, live chat software, and customer relationship management (CRM) tools.

📋 Description

• Make Richpanel's point of view clear across its site, decks, events, and customer stories • Build an excellent X presence inside DTC, ecommerce, CX, and AI communities • Turn customer evidence into posts, case studies, research, and shareable conversations • Join sales calls and interview customers, lost deals, partners, and operators • Test positioning and offers against real buyers • Build battlecards to help sales compete against Gorgias, Zendesk, Fin, Decagon, and Sierra • Keep the website and pitch aligned with buyer perceptions • Make PPC, AEO, content, events, referrals, and partnerships produce qualified pipeline • Set a thesis, budget, and success bar for every channel • Scale winning channels and stop weak bets quickly • Identify markets where the product solves urgent, valuable support problems • Build each vertical from research to its first repeatable motion • Define the ICP, triggers, objections, message, proof, channel, and sales play • Help Richpanel expand beyond DTC without weakening what already works • Personally write, research, ship, and talk to customers • Report directly to the CEO • First 90 days: complete 25 interviews, ship a message map, pitch narrative, and four battlecards, build an X publishing and engagement system, launch three channel experiments, and select two new verticals for initial GTM tests • Six months: establish at least two channels producing repeatable qualified pipeline, develop a credible opportunity set and win-loss evidence for one non-DTC vertical, and align Richpanel's story across website, sales deck, demos, and market conversations

🎯 Requirements

• 7+ years in B2B SaaS growth, product marketing, brand, or category creation • Experience opening a new market, geography, segment, or vertical from zero • Demonstrable work that changed perception and created qualified pipeline • Understanding of both brand and demand • Clear writing and ability to earn engagement on X • Comfort with PPC, AEO, content, events, and partnerships • Experience building positioning, launch plans, sales narratives, or competitive battlecards • Experience with deep research, customer interviews, and field work • Ability to work directly with a founder and decide with incomplete information • Daily use of AI to research, draft, analyze, and move faster • Ecommerce, DTC, CX, or enterprise AI experience is useful, but not mandatory

🏖️ Benefits

• 0.5% to 1% equity, vested over four years • 25 paid days off each year • Learning and development allowance • Annual offsite and quarterly team gatherings • Direct access to the CEO, customers, product team, and sales calls • A real budget for research, content, events, and channel experiments • Ownership of the brand, the growth portfolio, and our next markets • A small team with little process between an idea and a live test

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