Director, Partner Content Strategy

🕒 August 31

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Lead and evolve Risepoint’s partner content strategy function • Lead a team of roughly 10 across the Partner Content and Brand teams • Define how partner content strategy connects with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing • Integrate SEO, AEO/GEO, and AI search practices into partner content plans, briefs, and templates • Co-lead AI search imperatives, testing, and future partner content strategies with SEO leadership • Set quarterly partner content priorities based on partner needs, search insights, funnel performance, and the marketing roadmap • Own the strategic mix of partner content across program and degree content, articles, brand storytelling, guides, FAQs, and other formats • Evolve intake processes, briefing systems, editorial calendars, prioritization frameworks, and content operating models • Own governance for partner content refresh, archiving, and quality standards • Lead, grow, and develop the Partner Content and Brand teams, including two people-manager direct reports • Own adoption of AI-enabled partner content tools • Evolve recurring forums, planning cycles, cross-team reviews, and shared roadmaps • Partner with Analytics to define and implement measurement frameworks for search visibility, AI citation/visibility, and enrollment funnel impact

🎯 Requirements

• 8+ years in content strategy, SEO/AEO-driven content leadership, or digital marketing • 4+ years managing people managers and cross-functional content teams • Experience operating within a large, multi-stakeholder or multi-brand organization • Advanced SEO/AEO/GEO expertise and experience adopting AI content production tools • Master’s degree in Marketing, Communications, or a related field (preferred) • Experience building or scaling a content operations function from scratch (preferred) • Background in higher education, EdTech, or multi-brand marketing (preferred) • Familiarity with CMP, DAM, or AI content tooling at scale (preferred)