
1001 - 5000 employees
Founded 2007
š¼ Consulting
š£ Marketing
š Education
Consulting ⢠Marketing ⢠Education
Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.
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1001 - 5000 employees
Founded 2007
š¼ Consulting
š£ Marketing
š Education
Consulting ⢠Marketing ⢠Education
Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.
⢠Analyze and connect Paid Media platform performance with full-funnel outcomes from lead and application through enrollment, student LTV, and ROAS ⢠Partner with Paid Media and Channel teams to build attribution and measurement frameworks linking ad platform data to enrollment and revenue outcomes ⢠Develop and maintain ROAS and LTV analyses connecting paid media spend to long-term student value and program-level profitability ⢠Deliver complex analytics initiatives across performance, marketing, channel media, and solutions domains ⢠Design, build, and optimize scalable data models, pipelines, and transformation workflows using Databricks ⢠Design, develop, and enhance Power BI dashboards and reporting experiences, including semantic modeling and advanced DAX ⢠Support web analytics tagging validation and event data quality ⢠Support Marketing Mix Modeling initiatives, including channel spend optimization, geo-experiments/lift tests, and budget allocation recommendations ⢠Conduct funnel, cohort, channel, ROAS, LTV, conversion, and forecast analyses ⢠Translate complex datasets into actionable business insights and strategic recommendations ⢠Develop and apply KPIs, performance frameworks, and measurement methodologies with cross-functional teams ⢠Improve data quality, consistency, governance, and reporting reliability ⢠Drive workflow automation and process efficiency ⢠Present findings, trends, and strategic recommendations to Director, VP, and Executive stakeholders
⢠Experience connecting paid media platform performance (spend, CPL, CPA) to full-funnel business outcomes, including enrollment, LTV, and ROAS ⢠Strong experience with Paid Media measurement, including multi-touch attribution and campaign performance analysis across platforms (Google Ads, Meta, LinkedIn, etc.) ⢠Experience with Marketing Mix Modeling (MMM), media mix simulation, or geo-experiments/lift tests ⢠Advanced proficiency in SQL, including CTEs, window functions, query optimization, and large-scale data transformation ⢠Strong hands-on experience with Power BI, including semantic modeling, advanced DAX, and dashboard UX/storytelling ⢠Strong experience with Databricks, including Delta Lake, PySpark, notebooks, and workflows ⢠Working knowledge of web analytics platforms such as Adobe Analytics or GA4 ⢠Strong executive communication and data storytelling skills ⢠Ability to independently navigate ambiguity and lead through undefined problem spaces ⢠Experience with LTV modeling or long-term value analysis ⢠Experience with Python, statistical modeling, or advanced analytics workflows ⢠Exposure to AI-enabled analytics, automated insight generation, or intelligent reporting frameworks ⢠Experience in product analytics, experimentation, or growth analytics ⢠Background in analytics engineering or modern data architecture ⢠Experience with data clean rooms or audience data-sharing measurement ⢠Experience working in high-growth, fast-paced environments
⢠Equal-opportunity employer ⢠Diverse and inclusive workforce
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