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Account-Based Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Logo of Rithum

Rithum

501 - 1000 employees

Founded 1997

🛍️ eCommerce

📣 Marketing

🤖 Artificial Intelligence

eCommerce • Marketing • Artificial Intelligence

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

📋 Description

• Develop and execute account-based marketing strategies aligned to enterprise pipeline objectives, sales priorities, and demand generation programs • Identify and prioritize target accounts and buying groups with Sales leadership and account teams • Design personalized one-to-one and one-to-few engagement strategies • Align regional ABM execution with global priorities and messaging in partnership with EMEA and Global Demand Generation • Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events • Create account-specific experiences to increase engagement, accelerate opportunities, and improve conversion rates • Support account expansion through targeted upsell and cross-sell campaigns • Partner with Customer Marketing, Field Marketing, and Events on upsell and cross-sell programs • Own the ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget • Serve as a strategic marketing partner to Sales leadership and account teams • Use account insights, intent signals, and engagement data to inform account strategies and sales actions • Partner with Demand Generation, Marketing Operations, and Revenue Operations to coordinate execution and measurement • Track ABM performance across engagement, pipeline, opportunity progression, and revenue metrics • Analyze engagement trends and campaign effectiveness to identify optimization opportunities • Apply AI to improve account targeting, personalization, and campaign decisions

🎯 Requirements

• 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives • Experience partnering with Sales teams in SaaS or technology environments • Experience supporting multiple geographies, business units, and product lines • Experience with 6sense, Demandbase, or another technology platform used for ABM • Experience with Marketo, Salesforce, or similar marketing technologies • Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making • 8+ years of marketing experience preferred • Bachelor's degree in Marketing, Business, Communications, or related field preferred • Experience supporting enterprise or strategic account programs preferred • Experience within high-growth SaaS or technology organizations preferred • Strong understanding of account targeting, buying-group engagement, and pipeline development strategies preferred • Strong communication, collaboration, and project management skills preferred

🏖️ Benefits

• Discretionary bonus of 12% of annual base salary • Medical, dental and vision benefits with company HSA contributions, starting on Day 1 • 6% 401(k) match • 20 days of Paid Time Off • 9 Company-Paid holidays • 2 paid floating holidays • 7 paid sick days • 2 Wellness days • 1 Paid Volunteer Day • PTO increases to 22 days at 3 years of service and 25 days at 5 years • 12 weeks primary caregiver leave • 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance at 2x salary • Access to the Calm app and Employee Assistance Program • $65/month remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year • Remote-first working conditions • Comprehensive benefits and wellness plans • Industry-competitive compensation and total rewards benefits

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