Senior Brand & Integrated Marketing Manager

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $110k - $185k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Roo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Roo is a flexible veterinary relief platform that connects veterinarians, veterinary technicians, and hospitals for relief work. By allowing professionals to create their own schedules and work either part-time or full-time, Roo enhances work-life balance while helping hospitals maintain coverage and avoid staff turnover. The platform boasts the largest network of animal healthcare professionals, offering various options and opportunities for income, with streamlined processes for scheduling and payroll management.

📋 Description

• Lead Roo’s major launches and company-level brand campaigns end-to-end • Develop audience insights, narratives, briefs, channel plans, execution, and measurement • Own the brand campaign calendar and measurement standard • Partner with brand, product marketing, lifecycle, partnerships, and other functions • Lead brand research and benchmarks to measure awareness and perception • Turn conferences, recognition weeks, and seasonal moments into signature Roo moments • Develop creative ideas, storytelling, formats, and channels • Lead co-marketing campaigns with strategic partners • Convert customer and success stories into integrated campaigns, press, and thought leadership • Lead brand growth in new markets, adapting campaigns, PR, and industry presence • Own campaign and PR agency budgets • Build repeatable systems for campaign planning, briefing, and measurement • Partner with the PR agency on earned media, trade media, and sponsored content • Build Roo’s thought leadership program through research, content, and speaking opportunities • Elevate veterinary professionals’, hospital leaders’, and executives’ voices in Roo’s storytelling

🎯 Requirements

• Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement • Ability to bring cross-functional teams together around a shared plan and keep complex launches on track • Experience managing PR agencies or earned-media programs and building thought leadership for a professional audience • Experience owning brand research, budgets, and agency relationships • Strong storytelling, creative judgment, and a clear point of view on campaign measurement • Thoughtful use of AI and emerging tools in marketing • Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus • Permanent, full-time employment eligibility for applicable benefits

🏖️ Benefits

• Accelerated growth & learning potential • Stipends for home office setup, continuing education, and monthly wellness • Comprehensive health benefits; US base medical plan covered at 100% with optional premium buy-up plans • 401K • Unlimited Paid Time Off • Paid Maternity/Paternity and reproductive care leave • Gifts on your birthday & anniversary • Opportunity for domestic travel, including regional team building events • Comprehensive health benefits through Rippling EOR for Canada-based employees • Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canada-based employees