Federal Field Marketing Manager

🔥 12 hours ago

🦀 Maryland, Virginia, +1 more states – Remote

🦀 Maryland – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Riverbed Technology

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2002

🏢 Enterprise

☁️ SaaS

🔧 Hardware

Enterprise • SaaS • Hardware

Riverbed Technology is a provider of network and digital experience performance solutions that help organizations illuminate and accelerate every digital interaction. It offers software, cloud services, and appliance-based products for application and network performance monitoring, WAN optimization, and digital experience management so enterprises can deliver seamless performance for customers and employees.

📋 Description

• Develop and execute integrated marketing programs that drive federal pipeline, revenue, and account growth • Localize messaging, campaigns, and content for federal mission priorities, procurement requirements, and buyer needs • Collaborate with Brand, Sales Engineering, Product Marketing, Federal Sales, Global ABM, and Partner teams • Use secure, company-approved AI tools to improve research, content creation, value propositions, decision-making, and automation • Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs • Lead federal events from planning through execution, follow-up, and performance measurement • Deliver joint marketing initiatives, co-marketing campaigns, and partner events • Drive lead management, account engagement, and opportunity creation with sales teams • Enable sales teams with campaign messaging, event support, and account engagement strategies • Represent Marketing in regional QBRs, business reviews, and sales leadership forums • Measure and report pipeline, revenue impact, campaign ROI, and event performance • Maintain marketing systems and CRM platforms; analyze performance data and optimize marketing investments and programs

🎯 Requirements

• 5+ years of progressive marketing experience • Deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions • Proven capability designing and executing integrated marketing strategies across Federal, FSI and Public Sector Ecosystems • Success designing data-driven, multi-channel campaigns and ABM frameworks tailored to public sector buying behaviors and procurement timelines • Strong operational fluency or active curiosity in using company-approved generative AI tools • Exceptional written and verbal communication skills • Ability to engage, align, and present to sales leadership, GTM teams, and cross-functional partners in matrix organizations • Bachelor’s degree in marketing, communications, business administration, related field, or equivalent practical experience • Ability to travel approximately 25% to support regional events and executive engagements

🏖️ Benefits

• Flexible workplace policies • Employee resource groups • Learning and development resources • Career progression pathways • Community engagement initiatives • Global employee wellness programs supporting physical, emotional, and financial well-being