Senior Web Marketing Specialist

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $89.2k - $150.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Support strategy and execution of B2C onsite marketing programs across the app and website • Develop and optimize marketing landing pages, onsite merchandising placements, and conversion rate optimization programs • Collaborate with product, engineering, marketing, design, analytics, and other stakeholders on the Web Marketing roadmap • Execute A/B and multivariate testing using tools such as Optimizely • Translate business needs into technical requirements • Create, maintain, and deliver dashboards and reports with analytics partners • Analyze web analytics data to identify improvement opportunities and measure optimization impact • Quantify and communicate results to stakeholders • Document and communicate results, recommendations, themes, and methodologies • Ensure consistent tagging and tracking across web properties

🎯 Requirements

• 5+ years working in digital marketing or conversion optimization • Direct onsite marketing or product experience strongly preferred • Experience driving end-to-end strategy and development of landing pages and web products • Experience gathering business requirements and organizing partner input • Experience partnering with technology teams and optimizing and tracking performance • Fluency in A/B split and multivariable testing • Experience defining roadmaps, test methodology, hypotheses, analyzing results, and applying best practices • Quantitative analysis skills using Excel or Google Sheets • Experience with Google Analytics, Amplitude, Databricks, and Tableau • Experience with audience personalization, segmentation, and dynamic content preferred • Familiarity with UX design and development processes preferred • Fluency in Optimizely and WordPress preferred • Excellent written and oral communication skills • Ability to coordinate efforts across diverse groups • Ability to thrive in a fast-paced, data-driven environment • Excellent attention to detail and organizational skills

🏖️ Benefits

• Remote work from a physical location of choice • Equity awards based on experience, performance, and location • Flexible distributed work through Cloud HQ • Inclusive, innovative, and engaging workplace culture • Accommodation support for disabilities or special needs