Product Marketing Manager

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $100k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Riverside Insights

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded over 80 years

📚 Education

🏥 Healthcare

Education • Healthcare

Riverside Insights is a leading provider of research-based assessments aimed at unlocking a person's true potential. The company specializes in a variety of assessment solutions that cater to different fields, including education, psychology, and special needs. With a mission to enrich lives globally through actionable insights derived from accurate and reliable data, Riverside Insights offers a comprehensive range of products and services designed for K-12 education, clinical assessments, and professional testing. With over 80 years of experience, they remain committed to excellence and inclusivity in their approach and operations.

📋 Description

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal • Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities • Create and deliver sales enablement tools, including pitch decks and one-pagers • Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies • Craft and regularly update messaging and positioning strategies in line with market demands • Develop and execute customer engagement and retention strategies to reduce churn • Partner with campaign marketing to enhance customer communications and engagement campaigns • Work with product managers to develop go-to-market strategies for new product and feature launches • Build strategic campaign messaging and assets to increase marketing-qualified leads (MQLs) year over year • Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML) • Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA

🎯 Requirements

• Bachelor’s degree or equivalent experience • 3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market • Proven ability to synthesize market research into cross-team, actionable insights • Experience coordinating and communicating between multiple stakeholders at varying levels of an organization • Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure • Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas • Experience with Assessments strongly preferred • Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred • Remote • Up to 15% travel for off-site team meetings • May require stationary positions (sitting or standing) for extended periods.

🏖️ Benefits

• Medical, Dental, and Vision plans • Company paid basic life and AD&D insurance • Company paid long-term disability • Paid Parental Leave • Supplemental life insurance options • Company paid Employee Assistance Program (EAP) • Retirement plan with discretionary company matching • Flexible Spending Account (FSA) and Health Savings Account (HSA) options • Premium subscription to Calm for employee and dependents • 33 days of company paid time off • Quarterly Focus Days • Flexible work arrangements • Tuition Reimbursement Program • Company orientation and 30, 60, 90 Day Onboarding