Director, Content Marketing

Job not on LinkedIn

🕒 Yesterday

🏄 California – Remote

🏄 California – Remote

💵 $176k - $230k / year

⏰ Full Time

🔴 Lead

👨🏼‍💻 Content Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Robert Half

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Robert Half is a global professional staffing and recruiting firm that connects employers with contract and full-time talent across functions such as finance & accounting, technology, marketing & creative, legal, and administrative support. The company provides executive search, consulting solutions, and localized recruiting through 300+ locations worldwide, and it leverages proprietary and award‑winning AI tools and labor‑market insights (salary guides, market reports, hiring trends) to match candidates and advise hiring managers. Robert Half serves employers with B2B staffing solutions while also supporting job seekers with placement services and career resources.

📋 Description

• Develop and own a full-funnel content marketing strategy aligned to client acquisition, talent acquisition, integrated marketing priorities, and audience growth objectives • Translate audience intelligence, business insights, marketplace trends, and industry knowledge into actionable content marketing strategies for key audiences and verticals • Define channel-specific content marketing strategies for SEO, AEO, email, paid media, and conversion pages • Build and manage a prioritized content marketing roadmap focused on high-intent search opportunities, conversion-focused landing pages, and campaign-integrated assets • Establish content marketing standards improving consistency, quality, performance, and differentiation • Drive quality, consistency, and performance of marketing content across digital channels and audience journeys • Partner with channel strategy leads to develop SEO/AEO pages, landing pages, email marketing, lifecycle programs, and paid media assets • Ensure content assets address search intent, user needs, answer quality, and conversion goals • Implement AI-assisted content marketing workflows while maintaining quality, accuracy, compliance, and brand standards • Standardize content quality across high-volume job and solution pages with Web teams • Define and manage content marketing KPIs, including leads, inquiries, applications, engagement, conversion rates, organic visibility, and AI-driven visibility • Build attribution models connecting content performance to leads, applications, and business impact • Identify funnel bottlenecks and prioritize high-impact optimization opportunities • Drive testing and continuous improvement through A/B testing, landing page optimization, and email journey iteration • Scale repeatable content marketing playbooks across segments, roles, industries, solutions, and audience needs • Build and lead a centralized content marketing team supporting multiple audiences • Establish scalable operations covering intake, prioritization, workflows, governance, quality standards, and performance routines • Partner with Digital Marketing, Marketing Technology, Web, Integrated Marketing, Field Marketing, Analytics, Brand, and Communications • Manage agencies and external partners as needed • Foster continuous learning, feedback, accountability, employee engagement, recognition, and well-being

🎯 Requirements

• BA in Marketing, Communications, English, Journalism, Business, or related field • 10+ years of experience in content marketing, digital marketing, or related leadership roles • Proven success in B2B and B2C content marketing with measurable impact on pipeline, conversion, engagement, and revenue • Deep expertise in SEO-driven content marketing strategy, search intent, content performance, and AEO principles • Experience leading multi-channel content marketing programs and building scalable content marketing operations • Demonstrated ability to build, lead, and develop content marketing teams • Exceptional marketing writing, editing, and storytelling capabilities • Experience building a content marketing function from the ground up preferred • Familiarity with AI-assisted content marketing tools and workflows preferred • Experience partnering closely with technical SEO, web, analytics, performance marketing, and marketing technology teams preferred • Background in high-growth, performance-driven marketing environments preferred • Successful completion of a background check required as a condition of employment

🏖️ Benefits

• Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Choice Time Off (CTO), up to 17 days per calendar year for new hires • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Discretionary annual bonus • Reasonable accommodation support for applicants with disabilities