Senior Brand & Integrated Marketing Manager

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $110k - $185k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Roo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Roo is a flexible veterinary relief platform that connects veterinarians, veterinary technicians, and hospitals for relief work. By allowing professionals to create their own schedules and work either part-time or full-time, Roo enhances work-life balance while helping hospitals maintain coverage and avoid staff turnover. The platform boasts the largest network of animal healthcare professionals, offering various options and opportunities for income, with streamlined processes for scheduling and payroll management.

📋 Description

• Lead Roo's largest launches and company-level brand campaigns end-to-end, from audience insight and narrative through execution and measurement • Own Roo's brand campaign calendar and measurement standard across brand, product marketing, lifecycle, partnerships, and other functions • Lead brand research and benchmarks to measure awareness and perception and guide brand investment • Turn conferences, recognition weeks, and seasonal moments into signature Roo moments • Develop creative ideas, storytelling, formats, and channels for campaigns • Lead co-marketing campaigns with strategic partners and turn customer and success stories into integrated campaigns, press, and thought leadership • Lead brand growth in new markets by adapting campaigns, PR, and industry presence • Own and track campaign and PR agency budgets and build repeatable planning, briefing, and measurement systems • Partner with the PR agency on earned media, trade media, and sponsored content • Build Roo's thought leadership program around the future of veterinary work through research, content, and speaking opportunities • Elevate veterinary professionals', hospital leaders', and executives' voices in Roo's storytelling

🎯 Requirements

• Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement • Ability to bring cross-functional teams together around a shared plan and keep complex launches on track • Experience managing PR agencies or earned-media programs and building thought leadership for a professional audience • Experience owning brand research, budgets, and agency relationships and making smart trade-offs • Strong storytelling, creative judgment, and a clear point of view on measuring campaign effectiveness • Thoughtfulness about where AI and emerging tools improve marketing team workflows and where human judgment matters most • Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus

🏖️ Benefits

• Accelerated growth & learning potential • Stipends for home office setup, continuing education, and monthly wellness • Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans • 401K • Unlimited Paid Time Off • Paid Maternity/Paternity and reproductive care leave • Gifts on your birthday & anniversary • Opportunity for domestic travel, including regional team building events