Portfolio Marketing Manager, Specialty Crops

Job not on LinkedIn

🕒 September 15

🌵 Arizona, California, +20 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🦬 Montana – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rovensa

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🍽️ Food & Beverage

💼 Consulting

🏭 Manufacturing

Food & Beverage • Consulting • Manufacturing

Rovensa is a company dedicated to supporting the implementation of balanced and sustainable agriculture worldwide. They focus on creating opportunities for individuals to contribute to sustainable farming practices through various career paths and programs. Their commitment is centered around helping to feed the planet in a responsible and eco-friendly manner.

📋 Description

• Lead marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio across tree nuts, fruit, vegetables, and vine crops in the U.S. and Canada • Develop and execute portfolio growth strategies to protect and expand market share • Identify portfolio expansion opportunities through market analysis, customer insights, and assessment of emerging grower needs • Monitor specialty crop acreage trends, crop economics, and category dynamics to optimize portfolio focus and marketing investment allocation • Translate scientific, efficacy, and performance data into credible and differentiated product claims • Develop product positioning and value propositions for growers, Pest Control Advisors, distributors, and retail channel partners • Ensure marketing claims are technically sound, commercially relevant, and aligned with regulatory and stewardship requirements • Establish positioning strategies addressing water scarcity, drought, heat stress, pest pressure, and other environmental stresses • Build and execute annual go-to-market plans aligned to crop cycles, purchasing windows, and channel priorities • Create and maintain marketing collateral, sales tools, technical communications, digital assets, and campaign materials • Collaborate with agencies and internal stakeholders on consistent messaging and brand execution • Support product launches, line extensions, and commercial initiatives that increase adoption and revenue growth • Equip sales teams, Key Account Managers, distributors, and channel partners with messaging, positioning, and sales enablement resources • Strengthen Rovensa Next brand awareness and market presence across the specialty crop segment • Monitor industry trends, competitive activity, customer needs, and market developments to identify opportunities and risks • Support private-label business strategies and customer retention efforts • Represent the company at trade shows, industry events, customer meetings, and educational programs • Manage the specialty crop marketing budget and track performance against business objectives and financial targets • Measure and analyze marketing effectiveness, portfolio performance, and market penetration metrics • Provide recommendations to improve program effectiveness, customer engagement, and return on marketing investment • Serve as the primary marketing and commercial liaison between growers, PCAs, distributors, and internal teams • Report to the North America Director of Marketing

🎯 Requirements

• Bachelor's degree in Agronomy, Crop Science, Pomology, Viticulture, Agricultural Marketing, Business, or a related field • Minimum of 7 years of product marketing, brand management, product management, or commercial marketing experience within the agricultural inputs industry • Demonstrated experience marketing specialty crop products, including adjuvants, biostimulants, crop nutrition products, crop protection products, or related agricultural technologies • Proven success translating technical, agronomic, or scientific data into customer-focused marketing strategies, messaging, and commercial programs • Experience developing and executing go-to-market strategies across distributor, retailer, PCA, and grower channels • Strong understanding of specialty crop production systems and agricultural distribution networks • Strong knowledge of specialty crop production systems, agronomic practices, and grower decision-making processes • Understanding of adjuvants, biostimulants, nutritional products, and related agricultural input markets • Knowledge of agricultural distribution channels, PCA influence networks, and channel management practices • Familiarity with market analysis, pricing strategy, portfolio management, and competitive positioning principles • Exceptional product marketing and strategic planning skills • Strong written, verbal, and presentation communication skills • Ability to distill complex scientific and technical information into clear, customer-focused messaging • Strong analytical and market research capabilities • Budget management and performance measurement skills • Proficiency with Microsoft Office Suite and marketing analytics tools • Ability to lead cross-functional initiatives involving marketing, technical, sales, and product development teams • Ability to manage multiple projects and priorities in a fast-paced environment • Ability to influence stakeholders without direct authority • Ability to identify market opportunities and convert insights into actionable business strategies • Ability to travel regularly throughout North America • Ability to sit, stand, and work at a computer for extended periods • Ability to communicate effectively in individual and group settings, both in person and virtually • Ability to travel by automobile and commercial airline approximately 30–50% of the time, including overnight travel • Ability to visit agricultural operations, research trial locations, distributor facilities, and customer sites in varying weather and environmental conditions • Ability to walk through fields, orchards, vineyards, and agricultural production environments on uneven terrain • Ability to occasionally lift and carry materials weighing up to 25 pounds • Ability to perform the essential functions of the position with or without reasonable accommodation • Preferred: MBA or advanced degree in Agronomy, Agricultural Economics, Marketing, or related discipline • Preferred: Experience managing products within mature and highly competitive agricultural markets • Preferred: Experience working within private equity-owned, growth-oriented, or rapidly evolving organizations • Preferred: Experience supporting North American specialty crop markets

🏖️ Benefits

• No specific benefits, perks, or compensation extras are stated in the posting

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