Lifecycle Marketing Lead

Job not on LinkedIn

🕒 2 days ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $300k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rylo

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔧 Hardware

🥽 AR/VR

👥 B2C

Hardware • AR/VR • B2C

Rylo is a consumer camera company that makes compact 360-degree cameras paired with companion software. It combines physical hardware with software-based stabilization and editing tools that allow users to reframe immersive 360 footage into conventional, stabilized video clips. Rylo focuses on easy-to-use, software-driven capture and editing for consumers and prosumers interested in immersive/VR-style video.

📋 Description

• Own lifecycle marketing strategy across activation, engagement, retention, reactivation, and growth • Design and launch email, in-product, and other lifecycle campaigns that move customers through key moments in the journey • Map customer segments, lifecycle stages, behavioral triggers, and messaging opportunities • Build onboarding and activation flows that help customers understand value quickly • Develop retention and re-engagement programs that bring customers back with relevant, useful communication • Write clear, compelling lifecycle copy that reflects Rylo’s voice and gives customers a reason to act • Partner with product, growth, data, and customer-facing teams to understand user behavior and identify opportunities • Define campaign goals, track performance, and report on results across key lifecycle metrics • Run structured experiments to improve conversion, engagement, retention, and repeat usage • Turn customer insights, product usage data, and campaign learnings into better segmentation and messaging • Maintain a high-quality lifecycle calendar and ensure campaigns are coordinated, timely, and operationally sound • Build repeatable processes that make lifecycle marketing more scalable over time • Use AI to accelerate content creation, analyze customer behavior, generate insights, and automate repetitive work

🎯 Requirements

• 5+ years of experience owning lifecycle, retention, CRM, email, or growth marketing programs • Experience with a mobile consumer app, ideally in a high-growth B2C technology company • Strong understanding of customer journeys, segmentation, behavioral triggers, and lifecycle stage-based messaging • Proven ability to build campaigns that improve activation, engagement, retention, or reactivation • Strong copywriting skills, with the ability to make complex ideas clear, concise, and motivating • Comfort working with data to diagnose opportunities, measure campaign performance, and make decisions • Experience running experiments and using results to improve future campaigns • Strong operational judgment, including the ability to manage multiple campaigns, details, and timelines without losing quality • Hands-on experience using AI tools to improve the speed, quality, and effectiveness of marketing execution • Ability to work cross-functionally with product, growth, data, and customer-facing teams • A customer-first mindset and a high bar for relevance, clarity, and usefulness in every message • High ownership, strong follow-through, and the ability to turn ambiguous opportunities into shipped work • Availability to work hours aligned with the Eastern Time Zone

🏖️ Benefits

• Work on a fulfilling, life-changing product (literally) • Join as a key player at an early stage and receive generous options • Unlimited time off and sick days • Annual company get-together • Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits • 401(k) plan with company match