TikTok Strategist, Creator

🕒 2 days ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

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RYZE

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $1.5M Seed Round - RYZE Superfoods on 2022-03

Healthcare • Consulting • Marketing

RYZE is a link-in-bio platform that lets creators, brands, and agencies build customizable mini storefronts and landing pages for social profiles. It offers drag-and-drop templates, payment integrations (Stripe, PayPal) to sell digital and physical products, booking and appointment scheduling, affiliate management, tipping and crowdfunding features, email and phone capture, and built-in analytics. The service is free to create and designed to help users monetize social traffic and manage multiple Bio Sites from one dashboard.

📋 Description

• Own the day-to-day TikTok content strategy and execution, from concept through posting • Develop original, platform-native content ideas that align with brand goals and audience interests, with a deliberate lens on Gen Z relevance and growth • Identify trends, sounds, formats, creator behaviors, and cultural moments worth acting on, particularly those with strong Gen Z traction • Create or direct engaging short-form videos designed for strong watch time, shares, saves, and conversation • Write hooks, captions, on-screen text, and content briefs optimized for TikTok • Develop content strategies and series that attract and retain a younger audience while staying true to RYZE's brand identity • Manage the TikTok content calendar while staying flexible enough to jump on timely opportunities • Collaborate with internal teams, creators, editors, and brand stakeholders — including RYZE's part-time skit creator — to bring ideas to life • Analyze content performance, including Gen Z audience growth metrics, and use insights to refine future creative direction • Test new content formats, storytelling styles, and series concepts to find repeatable winners, especially those with Gen Z resonance • Travel to Tier 1 events, activations, and brand experiences as needed to capture real-time content and support on-site social execution.

🎯 Requirements

• 3+ years of experience in TikTok content creation, social strategy, or social media management, with a proven track record of content that performs • Demonstrated experience growing or engaging a Gen Z audience on TikTok, with a clear understanding of how they use the platform and what feels authentic to them • Strong instinct for what makes content feel native to TikTok versus overly polished or overly branded • Ability to think strategically about multi-audience content, knowing when to create broad appeal versus demographic-specific work • Deep understanding of TikTok storytelling, hooks, pacing, editing style, and audience behavior • Strong writing skills for short-form scripts, captions, and creative briefs • Comfort analyzing metrics and translating performance into action, including audience demographic shifts • Highly organized, able to balance planned content with reactive, in-the-moment content • Proficiency with AI platforms. • Nice to have: Experience collaborating cross-functionally with creative, brand, influencer, or paid teams • Video editing or content capture skills • Experience being on camera or directing on-camera talent.

🏖️ Benefits

• Join Our Team • We are a fully remote, global company with a mission to help people feel better every day through the power of superfoods. We are looking for passionate individuals to help us grow our impact and community through a better-for-you daily ritual that supports whole body health.