AVP, Retention Marketing

Job not on LinkedIn

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $185k - $271k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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• Open for 1 day.
• Jobs at this company usually fill in 35 days.

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Saks

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1924

🛒 Retail

👗 Fashion

🛍️ eCommerce

Retail • Fashion • eCommerce

Saks is a luxury retail company operating Saks Fifth Avenue, an iconic department store chain providing high-end fashion, beauty, and home decor products. They offer a wide range of designer clothing, accessories, shoes, and beauty products for men, women, and children both online and at physical locations. Saks frequently runs promotions and loyalty programs, such as gift card rewards on purchases and exclusive designer sales.

📋 Description

• Lead email and mobile marketing programs across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman • Define objectives, goals and strategies to accelerate subscriber growth, engagement, repeat purchase and lifetime value across email, SMS and push notification channels • Lead a high-performing team of marketing and personalization experts • Partner with Ecommerce, Stores, Brand & Integrated Marketing, and Creative teams • Define vision, strategy and goals for short- and long-term email and mobile marketing channel growth • Develop and execute a roadmap with CRM operations, technology and vendor partners • Develop channel forecasts for visits, conversion and sales • Track performance and optimize strategies to meet or exceed sales and profit goals • Define and optimize lifecycle marketing strategies • Build, manage and optimize email, SMS and push notification calendars • Refine calendar, content/creative requests, promotions support, store support and brand/co-op processes • Create and support a personalization roadmap across trigger communications, lifecycle journeys and personalized content • Partner with CRM Operations, ESP, Creative, Data Science and Analytics teams • Develop processes and relationships with internal and external teams • Manage annual budget and forecast vendor partnership spend • Improve subscriber list health, deliverability and unsubscribe rates • Analyze and share monthly KPIs and channel learnings • Define testing strategy and success metrics • Oversee 4+ direct reports, ESP and agency partners • Coach team members and manage priorities • Act as subject matter expert for email, SMS, push notification and personalization • Establish best practices, channel benchmarks, annual goals and growth roadmap

🎯 Requirements

• 10+ years of digital marketing experience, preferably with direct email and promotional marketing experience • Proven experience managing direct ESP relationships and large groups of external production partners • Demonstrated leadership skills and ability to communicate with and influence senior leaders across multiple businesses • Experience managing a team of highly motivated, data-driven and results-oriented reports • Ability to forecast, maintain and manage a multi-million-dollar budget across multiple partners and ROI measurement tactics • Ability to synthesize cross-functional input into a cohesive channel and product roadmap • Creative and analytical thinking with an in-depth understanding of ecommerce performance metrics • Proficiency with data processes/flows and tactics for personalization and automation across large customer, product and order-level datasets • Deep understanding of compliance and regulatory laws related to consumer privacy and data security

🏖️ Benefits

• Comprehensive benefits package for eligible full-time employees, including medical, vision and dental • Employee discount • Medical insurance • Dental insurance • Vision insurance • 401(k) retirement plan • Basic life insurance • Supplemental life insurance • Disability insurance • Additional voluntary benefits, such as critical illness, hospital and accident insurance • Career advancement opportunities • Equal employment opportunity and reasonable accommodations

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