Director, Product Marketing – AI First

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Logo of SalesRabbit

SalesRabbit

51 - 200 employees

Founded 2014

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 Private Equity Round on 2021-12

SaaS • B2B • Enterprise

SalesRabbit is a comprehensive field sales management platform designed to streamline the sales process for door-to-door and field sales teams. The platform offers a wide array of applications and tools, including lead generation, area scoring, sales reporting, digital contracts, solar system design, and more. SalesRabbit caters to industries like solar, roofing, telecommunications, and more, providing tailored solutions for businesses of all sizes. With features like machine learning, gamification, and digital proposals, SalesRabbit elevates field sales teams' performance, making them more efficient and productive. The platform is trusted by over 85,000 sales professionals and supports seamless workflow optimization and sales automation.

📋 Description

• Own the "One Platform. One Login." narrative across every GTM channel • Set go-to-market strategy for the full portfolio • Lead the integration narrative across SalesRabbit, Roofle, RoofLink, and adjacent products • Build and scale SalesRabbit's product marketing engine • Lead and mentor a small Product Marketing and Content team • Own competitive positioning, pricing, packaging, and ROI narratives • Prioritize Product Marketing resources across launches, strategic initiatives, competitive needs, and content development • Own editorial strategy across product marketing content • Build and run a living market intelligence engine • Embed AI across the GTM motion • Align Product, Marketing, Sales, and CX around a shared, scalable GTM playbook • Anticipate gaps in positioning, adoption, or sales execution

🎯 Requirements

• 8+ years in Product Marketing within B2B SaaS • Experience owning GTM strategy and sales enablement at a leadership or functional-ownership level • Experience building and scaling Product Marketing and content operating systems, processes, and teams • Track record of measurable impact on pipeline, win rates, or product adoption • Demonstrated ability to translate product complexity into revenue messaging • AI-First Operator: repeatable, practical use of AI tools to accelerate research, content creation, analysis, and go-to-market execution • Experience with multi-product or platform positioning • Experience in SaaS scale-ups • Strong pattern recognition and signal synthesis • Proven ability to partner with and influence Sales leadership and cross-functional executives • Nice To Have experience in roofing, home services, or field sales environments

🏖️ Benefits

• 20 days of PTO + 10 paid holidays • Medical, Vision, Dental, and Basic Life Insurance • 401(k) 100% matching up to 4% of salary • Company phone plan covering service for employee and spouse/child

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