Director, Product Marketing

🔥 18 hours ago

⛷️ Utah – Remote

⛷️ Utah – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

SalesRabbit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 Private Equity Round on 2021-12

SaaS • B2B • Enterprise

SalesRabbit is a comprehensive field sales management platform designed to streamline the sales process for door-to-door and field sales teams. The platform offers a wide array of applications and tools, including lead generation, area scoring, sales reporting, digital contracts, solar system design, and more. SalesRabbit caters to industries like solar, roofing, telecommunications, and more, providing tailored solutions for businesses of all sizes. With features like machine learning, gamification, and digital proposals, SalesRabbit elevates field sales teams' performance, making them more efficient and productive. The platform is trusted by over 85,000 sales professionals and supports seamless workflow optimization and sales automation.

📋 Description

• Define positioning and messaging across products, bundles, audiences, and lifecycle stages • Own Product Marketing’s commercialization strategy and contribute to the integrated company go-to-market plan • Partner on pricing and packaging through customer research, value insights, packaging recommendations, and ROI narratives • Own Voice of Customer and market intelligence, including customer discovery, win/loss analysis, buyer sentiment, competitive movement, adoption data, and field feedback • Establish a repeatable competitive intelligence program for customer-facing teams and leadership • Own launch strategy and go-to-market readiness for new products, significant releases, and portfolio changes • Define launch audiences, value propositions, messaging, offers, enablement requirements, adoption plans, and success measures • Build repeatable launch discipline and coordinate execution across Product, Growth Marketing, Brand and Content, Sales, and Customer Success • Measure adoption and commercial performance after launch and improve subsequent execution • Build the enablement system with messaging, demos, tools, competitive intelligence, and launch support • Own product and sales training, including value articulation, discovery support, use cases, objection handling, and competitive positioning • Establish seller proficiency expectations and assess training effectiveness • Own marketing strategy for customer adoption, upsell, cross-sell, and advocacy • Define expansion segments, use cases, triggers, offers, messaging, and campaign plans • Build customer education, communications, references, and advocacy programs • Establish the Product Marketing function, then sequence hiring of a Product Marketing Manager and Customer Marketing Manager • Set priorities and standards for research, messaging, launches, enablement, and expansion programs • Embed practical AI workflows across research, competitive intelligence, analysis, message development, and enablement • Communicate recommendations clearly and hold cross-functional teams to launch and commercial commitments

🎯 Requirements

• 8+ years in B2B SaaS Product Marketing, with deep hands-on ownership of positioning, launches, enablement, customer insight, and commercialization • Experience building or significantly transforming Product Marketing in a high-growth environment • Demonstrated success establishing a repeatable launch and release discipline across multiple products or a rapidly evolving platform • A record of measurable impact on launch adoption, seller effectiveness, win rates, sales velocity, expansion, or revenue growth • Exceptional ability to translate complex products and technical capabilities into simple, differentiated customer value • Meaningful pricing and packaging experience, including research, value articulation, ROI narratives, and commercial recommendations • Experience positioning multiple products within a coherent portfolio or platform story • Demonstrated ownership of customer discovery, competitive research, win/loss analysis, and market validation • Experience designing and delivering product or sales training, with evidence that sellers used the work and improved their readiness or effectiveness • Experience developing upsell or cross-sell plays through customer segmentation, usage insights, and partnership with Sales and Customer Success • Proven ability to influence senior Product, Sales, Marketing, Customer Success, and executive stakeholders in ambiguous environments • Ability to hire and develop talent, establish operating discipline, and personally execute high-impact work • Practical use of AI across research, competitive intelligence, analysis, messaging, enablement, and execution, with repeatable workflows you can demonstrate • Preferred: Experience in roofing, home services, construction technology, or field sales • Preferred: Experience integrating acquired products into a coherent portfolio story • Preferred: Experience commercializing products through both sales-led and product-led growth motions • Preferred: Experience in founder-led, private-equity-backed, or significant transformation environments

🏖️ Benefits

• 20 days of PTO + 10 paid holidays • Medical, Vision, Dental, Life Insurance • 401(k) 100% matching up to 4% of salary • Company phone plan covering service for employee and spouse/child