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Senior Direct Response Designer

đź•’ September 12

🇺🇸 United States – Remote

⏰ Full Time

đźź  Senior

✍️ Designer

Where this job comes from

Posted on Scaling.com's careers page, not through a job board

First seen by Remote Rocketship September 12

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Logo of Scaling.com

Scaling.com

11 - 50 employees

Founded 2024

đź’Ľ Consulting

🤝 B2B

🤖 Artificial Intelligence

Consulting • B2B • Artificial Intelligence

Scaling. com is a Scaling Advisory firm that helps business owners and entrepreneurial leaders 10x their companies in three years or less using a proprietary Scaling Framework, dedicated Scaling Strategists, group and one-on-one sessions, in-person events, and an AI-enabled portal (ScalerAI) to track commitments, progress, and accountability. It targets established businesses (typically $1M+ revenue) seeking rapid, disciplined growth through clarified goals, executional rigor, and community support.

đź“‹ Description

• Receive winning hooks, proven ads, or developed angles from the creative strategy team, along with performance data, references, and testing requests • Determine what worked and what the visual must communicate in the first second • Search the content and proof library with AI for testimonials, founder material, book passages, customer stories, screenshots, frameworks, podcast moments, event excerpts, and visual references • Develop several genuinely different visual concepts before polishing one direction • Contribute original concepts, competitor references, visual devices, and new test ideas to the shared concept pool • Design paid static ads using books, highlighted passages, frameworks, customer proof, founder material, screenshots, UGC-style assets, photography, and original visual metaphors • Create meaningful variations across headline, hierarchy, composition, image choice, proof, framing, CTA, and visual hook • Use AI to accelerate research, composition exploration, image cleanup, controlled asset generation, and repetitive production • Ship clean, editable Figma files and platform-ready exports • Review winners, losers, hook data, and performance feedback, then turn learnings into new visual families • Inspect legibility at feed size, source accuracy, visual artifacts, alignment, export settings, and file structure • Build net-new concepts with disciplined hierarchy, typography, imagery, credibility, and platform-safe composition • Create useful variations that isolate real hypotheses • Iterate and extend winning concepts as the paid-media team scales them

🎯 Requirements

• Portfolio of conversion-oriented paid ads with measurable outcomes such as spend, qualified leads, CTR, conversion, booked calls, revenue, or lift against a control • Past work demonstrating the volume, quality, and judgment required to sustain multiple millions of dollars in monthly ad spend • Strong typography, hierarchy, composition, image craft, and concept range across more than one visual style • Personal ownership of the concepts and editable files shown • Experience designing for a sophisticated or high-consideration audience where credibility matters as much as stopping power • A testing example explaining the hook, visual hypothesis, variants, controlled differences, result, and next decision • A repeatable AI-enabled Figma or design workflow with a finished example and credible impact on speed or output • Ability to use AI for research, composition exploration, image cleanup, controlled asset generation, and repetitive production while retaining human control over concept and final craft • Ability to create clean, editable Figma files and platform-ready exports • Ability to provide numbers and show editable working-file structure in the application

🏖️ Benefits

• PTO • US Holidays

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